Statistics
Show Consumer Displeasure with "Sleazy Salespeople"
Released on
= February 23, 2005, 6:37 pm
Press Release
Author = Cherilyn R. Lester
Industry =
Press Release
Summary = The methods of the door-to-door salesman are no longer
as effective in today’s world, leaving companies struggling
to find new ways to reach their customers.
Press Release
Body = Among today’s high paced consumers, your first impression
may be your only impression. Because of this, so many companies
are focusing on customer service and improving the customer experience.
So why is it such a surprise to see that the common consumer opinion
of salespeople resembles that of what goes into a no-name hamburger?
Upon researching this
“phenomenon”, it has been discovered that most consumers
regard salespeople as “pushy”, “sleazy”,
“dishonest”, and believe that they receive “no
customer service” from these front-line staff. Other consumers
avoid salespeople like the black plague, and still more don’t
feel they need to avoid them – that salespeople ignore them
anyway. So why is this happening? Your sales staff are well paid,
they are supposed to be good at sales. Why do consumers view them
as “vultures” and “pick-pockets”? Because
they are acting like vultures and pick-pockets. So often in this
modern life we walk into a retail establishment and see heads turning
as we take out our wallets. We know what we want, and upon seeing
the salespeople preparing their speech for our wallets, we almost
want to turn away. Our focus on customer service needs to change.
We do not need to eliminate the current customer service tactics.
Rather, the focus should be changed from those who interact with
customers in a mundane manner, to those who actually effect customer’s
purchasing decisions. Maybe, one day, the words “pushy”
and “sleazy” will be replaced with “kind”
and “helpful”. Maybe, sales - in the traditional sense
has just worn out its welcome.
Web Site = http://www.cherilynlester.ne1.net
Contact Details
= Cherilyn R. Lester Consulting
45268 Creekside Dr.
Chilliwack, BC, Canada
V2P7K67
1-604-795-9893
cr_lester@shaw.ca
2012
