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CANADIAN UNDERGROUND MUSICAL HERO

Released on = April 14, 2005, 12:59 pm

Press Release Author = JP Richards

Industry = Entertainment

Press Release Summary = Riding the New Wave of Legal Downloads, Electronic Musician Drops his Record Label and Cashes in with Over a Million LEGAL Downloads of His
Music

Press Release Body = ”SHIRTLIFTER comes up trumps with an intoxicating mix of house and melodic-driven club dance music. Turn it up, but make sure your speakers can cope!” A&R Magazine, USA Toronto, ON - Thursday, April 7, 2005 - After dropping his UK label Referenda Records, SHIRTLIFTER went on to amaze fans passing 1,000,000 downloads of his music in every country in the wired world. SHIRTLIFTER continues to evolve as an artist by taking his fans on one of the most unique journeys with his sounds solely available via legal online downloads.

“You have a sound here, with a moving feel and funk that reeks of greatness.” Loren McDonald, Gods of Music, USA. Celebrating his latest release, Fans In The City, his third album features ten unfamiliar and extraordinary takes on familiar genres of Electronic music and is released on his Authorized Recordings independent label (January 2005). SHIRTLIFTER certainly continues his tradition of making beautifully eclectic records. His style is comparable to FatBoy Slim, Daft Punk, or Moby, as SHIRTLIFTER perfectly
intermixes Pop, House, Urban, Dance, and Lounge.

“...without physically selling records. It’s all about broadcast. Terrestrial and Internet,” says SHIRTLIFTER , founder of Authorized Recordings and JL Studios.

Across the Worldwide Web SHIRTLIFTER music became exposed through more than 300 music provider sites. StreamCast Networks, creators of Morpheus, launched an
independent music promotion page titled MusicCity.com which initially featured eight selected artists, including SHIRTLIFTER . Across the universe of the Internet, tracks from SHIRTLIFTER ’s constantly expanding discography are being ranked on Top 10 Charts, such as Amazon and MP3.com.

Terrestrially, SHIRTLIFTER ’s music has been licensed to Music for Brands, Pump Audio, The Next Big Thing and Player’s Server. The track "Tear The Roof Off" was featured on Driven, produced in Britain for VH-1. The tracks "Sweet, Sweet Energy", "Dance Psycho" and "Growler" have charted on CBC Galaxie Electronic’s Top 40. Meanwhile both "Turn My World Around" and "For Your Mind (Body & Soul)" have charted on the same network’s Galaxie Dance Top 40. SHIRTLIFTER music has been broadcast over the country’s air waves via CBC‘s Radio 2 and Radio Winnipeg and also on Global Groove Network’s Saturday Night’s Sessions.

Born in Ottawa, the capital of Canada, SHIRTLIFTER's earliest musical experience was with four garbage cans in his parent's garage. First influenced by electronic music with the invasion of electro-pop, disco and punk in the early 80's, SHIRTLIFTER
began creating House tracks as one half of Boy's Life. By the late 90's he had teamed up with the U.K.’s legendary DJ Paul Walker in pursuit of their mutual underground interests. SHIRTLIFTER has developed a unique sound, drawing inspiration from David Bowie, Duran Duran, Kraftwerk, Parliament and others.

”I went backwards according to Pop Musician's Standards, " SHIRTLIFTER adds, " I was first a commercially successful artist, then my international clothing line paid for
my studio.”

To listen to SHIRTLIFTER ’s music or for more information, please visit www.Shirtlifter.ca

-30-

Why your readers/audience would be interested:
* Toronto Musician Success Story
* Affects of legally downloaded music: Artists can win!
* Artist dumping a Record Label for profit

SHIRTLIFTER is available for interviews. More performances and higher resolution photos are available.

Web Site = http://www.shirtlifter.ca

Contact Details = JP Richards
JP@JPRichards.com
416-821-3200