Viva
the weekend: NIVEA launches interactive microsite that organises
a girls’ night out
Released on
= May 17, 2005, 8:58 am
Press Release
Author = Skive Creative
Industry = Internet
& Online
Press Release
Summary = This week, NIVEA launches an online campaign to promote
its ‘Soft’ range of products, a multi-purpose moisturising
cream for women.
Press Release
Body = Conceived and designed by Skive Creative, the execution takes
the form of a microsite that features an interactive ‘invitation’
mechanic. Consumers can enter their friends’ names and emails
and a venue, then choose from a series of drop down menus and images
to create and personalise the invitation email. This is the third
interactive campaign that Skive has created for Nivea. Previously,
Skive has developed campaigns for NIVEA For Men, NIVEA Body and
NIVEA Visage Young.
Hannah Sketchley,
Assistant Brand Manager, of NIVEA, comments, “The Easy Fridays
campaign aims to make going out quicker and easier, just like NIVEA
Soft. This fun and vibrant microsite highlights Skive’s understanding
of how to connect with the brand’s core audience and communicate
the brand messages.”
The campaign
targets women aged 18 to 26 and will be distributed by email to
200,000 women by Buongiorno through Carat Interactive.
Sean Singleton,
Managing Director, at Skive Creative, comments, “The Easy
Fridays campaign takes the core brand values of NIVEA Soft and replicates
them in a fun and entertaining interactive environment. The microsite
effectively extends NIVEA Soft’s key brand message of making
it easier and quicker for women to go out in the evening.”
…ends/
Editor’s
notes
About Skive
Creative
Skive Creative is one of the fastest growing digital agencies, with
a strong reputation for developing engaging and effective interactive
content. The company works with clients to assist them in connecting
to consumers through engaging and
innovative online content.
Recent Skive
campaigns include Sky, Sony PlayStation, totesport, NIVEA
Other Skive
Creative clients include: Centrum, Hawaiian Tropic, Sport Telegraph,
Wrigley’s, The Independent, 32Red.com, Royal Bank of Scotland,
Teletext, Hallmark and adidas.
www.skivecreative.com
Contact
For any further information, graphics or to arrange an interview,
please contact:Anna
Vickerstaff
immediate future Ltd.
0845 408 2031
pressoffice@immediatefuture.co.uk
Web Site = http://www.immediatefuture.co.uk
Contact Details
= 0845 408 2031
pressoffice@immediatefuture.co.uk
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