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EPR Archived News |
Best writing advice I ever gotReleased on = June 1, 2005, 2:48 pm Press Release Author = Rix Quinn Industry = Press Release Summary = Author offers writing advice to both students and professionals Press Release
Body = I’ve been in the communications business a long time…over
25 years. During that period I’ve gathered writing suggestions
from all over, and put In the next few paragraphs, I’ll give you some of the best advice I’ve received. Perhaps some of this will help you write better instantly. Writing is a one-to-one communication. The best writing literally comes alive. It makes the reader believe the writer is speaking to him or her alone. I hope you enjoy this list of tips. After you read them, try a few out. 1. The headline
– or heading – of a report is the most important part.
Research tells us it’s read four times as much as the rest
of the copy. That’s why it’s gotta 2. My favorite headlines are slightly incongruous. They just don’t quite make sense. That’s what forces me to read more. 3. One of the strongest first sentences is one that asks a question. Example: “Do you have these symptoms of fatigue?” 4. It appears
that the faster the world moves, the more readers gravitate to short
copy. Most of us are looking for quick explanations and simple solutions.
Can you 5. Readers generally quit reading because they get bored. Therefore, each paragraph should be exciting, logical, and compel the reader to keep going. 6. One of the best ways to convince the reader to agree with you is to provide testimonials. A testimonial is someone else’s validation of your product or service. 7. The ending
to a report should sound natural to the reader. If you begin the
ending well – by signaling your readers you’re nearing
the conclusion – they will Rix Quinn’s
new book “Words That Stick” offers lots more writing
ideas. You can order it through your local bookstore, or through
Ten Speed Press Web Site = http://www.tenspeed.com/catalog/all/item.php3?id Contact Details
= Rix Quinn Communications, LLC
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