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EPR Archived News |
China Knowledge Press releases “Branding in China”, a new guide to marketing and selling in ChinaReleased on = July 4, 2005, 11:04 pm Press Release Author = China Knowledge Press Industry = Advertising Press Release Summary = China Knowledge Press is proud to announce the release of “Branding in China”, a guide book which provides an excellent starting point for business and corporate executives to build brands, and stimulate demand for their products and services in China. Press Release
Body = SINGAPORE, 5 July 2005 – China Knowledge Press is proud
to announce the release of “Branding in China”, a guide
book which provides an With a branding industry that grossed a staggering US$13 billion in 2003, China presents a whole new frontier in the global race for mindshare and market share. Marketing specialists and business people will find relevant information about consumer behavior and which industries are putting their money in the various advertising medium. The book will help media buyers examine which locations or cities in China reflect heavy advertising activities. As a practical resource, the book also contains many useful directories, including a media rate card section that offers a price comparison across available platforms within a particular medium and location. This time-saving, insightful book, packed with interviews and comments from industry veterans, is a valuable addition to the desk of anyone looking to brand or market products and services in China. Further details and purchase information can be found at http://www.chinaknowledge.com/products_detail.asp?category Web Site = http://www.chinaknowledge.com/products_detail.asp?category Contact Details
= Corrinne Tan
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