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EPR Archived News |
Supreme Court Nominee Requires Marketing Judgment, Per Mark LevitReleased on = July 27, 2005, 8:26 am Press Release Author = Partners & Levit Inc. Industry = Advertising Press Release Summary = Appointing a Supreme Court Justice is one of the toughest and most enduring decisions a President has to make. He must select a candidate that will appease Democrats and Republicans alike. Press Release Body = Appointing a Supreme Court Justice is one of the toughest and most enduring decisions a President has to make. He must select a candidate that will appease Democrats and Republicans alike. “At their
inception, the parties differed views regarding the size and responsibilities
of government, but those were issues Americans weren’t very So how will
John Roberts appeal to both parties with such polarized views? “What
he has is a marketing problem,” Levit said. “The Roberts
‘brand’ has to win the favor of two diametrically opposed
market segments for his nomination to become an Compared to
fifty years ago, the political arena is a marketing challenge. Candidates
for elected office or any other high-ranking federal government
position “Grassroots campaigns of the early to mid 20th century made it easy for candidates to say one thing to gain the favor a group in one area of the country while pacifying others with different sentiments hundreds of miles away,” added Levit. Now, technology
has turned high profile candidates into specimens under a microscope.
Currently both parties are scrutinizing every shred of pertinent Discrepancies in records revealing conflicting opinions on sensitive issues such as abortion could give senators a reason to label Roberts as misguided. “If a marketing professional aired television commercials featuring inconsistent product attributes, customers would receive conflicting messages. You won’t trust the brand too much,” concluded Levit. Essentially,
Roberts will need to convince members of both parties that he can
deliver on his brand promise to serve on the Supreme Court with
the same Partners &
Levit Inc. is an aggressive New York advertising agency that leverages
branding, advertising, sales promotion; direct response, seminar/event
selling, the Internet, and other channels to guide prospects along
a continuum until they become loyal customers. The agency’s
heritage dates from 1981. For more information about Web Site = http://www.partnerslevit.com Contact Details
= Mark Levit
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