Mini
Mania, Inc. Announces Availability of New Cold Air Filter System
for BMW MINI Cooper
Released on
= August 11, 2005, 12:41 pm
Press Release
Author = Mini Mania
Industry = Automotive
Press Release
Summary = MINI Cooper S owners can get the benefits of improved
performance and economy with a single upgrade system from Mini Mania,
Inc. The new “Cold Air Intake” system from the leader
in aftermarket product development for the
MINI Cooper delivers 30% more cold air to the upgraded filter system.
Press Release
Body = Nevada City, CA – August 12, 2005 ---- MINI Cooper
S owners can get the benefits of improved performance and economy
with a single upgrade system from Mini Mania, Inc. The new “Cold
Air Intake” system from the leader in aftermarket product
development for the MINI Cooper delivers 30% more cold air to the
upgraded filter system.
The base design
of the Supercharged induction system for the MINI Cooper S puts
a premium not on air temperature but also air volume. The principles
of advanced air filter design require that the volume of air available
to the filter be optimized. Mini Mania’s exclusive design
results a cold air box that provides 378 cubic inches of cold air
to be rammed into the supercharger.
“Mini
Mania’s 31 year history of product development dedicated to
the specific needs of the Mini Cooper owners has resulted in products
for both the original Classic Mini Cooper and the new BMW MINI Cooper
that are the best in the industry,” said Don Racine, President
of Mini Mania, Inc. “We pride ourselves on understanding the
technical needs of the cars and the desires of the enthusiast owners
to bring only the best to the market. The combination of fuel economy
with improved performance is a goal that we all strive for, and
this new system has proven in test after test to deliver both.”
About Mini Mania, Inc.
Mini Mania was
founded in 1974 and has grown to become a multi million dollar market
leader that provides high quality aftermarket parts that include
its own ULTRIK(tm) line of high performance parts and very specialized
services to a growing customer
base of approximately 50,000 consumers around the world.
Mini Mania solidified
its market leadership position in 2001 by becoming the first company
in the US to import the then all new BMW MINI to use as a product
and performance test bed. Shortly thereafter, Mini Mania began to
offer a suite of “lifestyle & performance enhancement
products” that appeal to recent purchasers of the MINI Cooper(tm)
automobile. Again, Mini Mania is the only after market provider
and manufacturer that offers an ironclad warranty on all of its
products that also integrates with and extends the manufacturer’s
warranty – for details please click here: www.minimania.com/warranty
Mini Mania is
headquartered in a 16,000 square foot state of the art facility
in the Northern California foothills outside of Sacramento. The
company’s dynamic web site is truly a one of a kind information
portal for any Mini Cooper enthusiast – containing over 50,000
pages of unique content, augmented with 50,000 part number, technical
articles and interactive community forums. Each month 75-100,000
individuals access the web site for research and purchase of Mini
Cooper parts and accessories.
The company
has just opened a standalone subsidiary in the UK www.minimaniauk.com
to better serve the growing European market. For more information
- on the web: www.minimania.com, 800.946.2642, info@minimania.com
Web Site = http://minimania.com
Contact Details
= Mini Mania
870 Gold Flat Road
Nevada City, Calif. 95959
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