Callgen
Launches Cost-Per-Call on Google
Released on
= September 16, 2005, 7:31 am
Press Release
Author = Callgen
Industry = Internet
& Online
Press Release
Summary = The advertising industry is bracing itself for a possible
sea-change, as UK-based Cost-Per-Call outfit Callgen today announced
their first live advert on Google.
Press Release
Body = Industry analysts The Kelsey Group have estimated that Cost-Per-Call
could become a multi-billion dollar field over the next few years,
as the lessons learned from the explosively successful Pay-Per-Click
industry are applied and refined. Callgen are the first to have
live adverts running and expect to be an industry leader as Cost-Per-Call
blossoms.
For advertising
agencies the benefits are potentially enormous, with a healthy percentage
of the revenue from the calls payable to the agency as a commission
and the advertisers delighted that at last they can pay for measurable
results.
Callgen's marketing
manager, Warren Berdo, said the inclusiveness and precision of the
process were the keys to its impending success.
"Pay-Per-Click
has been phenomenally successful, but the limitations of the current
technology are starting to show," Berdo said. "Businesses
with websites are realising that paying for visitors to browse their
website means incurring costs for those who are sometimes a long
way from a sale. Cost-Per-Call means advertisers just pay for calls,
a better indicator of intent to buy.”
As companies
such as Google and Yahoo have built billion dollar concerns from
Pay-Per-Click with only 30% of the business community providing
the revenue, so Callgen expects to be a major player with similar
potential, with virtually 100% of the business community able to
participate in online advertising for the first time.
The weaknesses in Pay-Per-Click such as the imperative need for
a website and the potential for click fraud have been swept away
by Cost-Per-Call, as internet advertising becomes an asset available
to all businesses with a phone. The new model is far more fraud
resistant and has the added benefit of only costing the advertiser
when they get calls, a revolutionary concept in an industry that
traditionally lacks any performance based products.
Callgen is backed
by an award-winning ISP and a licensed telecoms provider, both UK-based
and supported.
The future looks
extremely bright for Callgen as we see the beginning of a new era,
with the tried and tested internet advertising game evolving in
a way that will surely revolutionise advertising completely.
www.callgen.co.uk
For further information, please contact:
Katy Howell
immediate future
0845 408 2031
pressoffice@immediatefuture.co.uk
Web Site = http://www.immediatefuture.co.uk
Contact Details
= pressoffice@immediatefuture.co.uk
0845 408 2031
Printer
Friendly Format
Back
to previous page...
Back
to home page...
Submit
your press releases...
|
2012
