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Top unsigned artist uses Fortune 500 marketing practices to further career

Released on = September 9, 2005, 1:54 pm

Press Release Author = Bonyetta Brison Kitts/The Brison Group, Inc.

Industry = Entertainment

Press Release Summary = DAX, named by Music Connection Magazine as one of the nation’s Top 100 unsigned artists, is taking some strategies back by applying Fortune 500 business practices to promote his music career.

Press Release Body = Atlanta, GA--September 9, 2005 -- Today’s largest corporations are often seen taking ideas from grassroots marketers to create buzz around their products. DAX, named by Music Connection Magazine as one of the nation’s Top 100 unsigned artists, is taking some strategies back by applying Fortune 500 business
practices to promote his music career.

Working with Focus Marketing, a leader in the application of information analysis and information driven marketing to music promotion, is optimizing how he reaches his audience by focusing on the fans most likely to respond to his music.

It’s all done through research and in-depth statistical analysis. DAX has developed profiles with an in-depth understanding of their lifestyles and interests. DAX and Focus Marketing then apply the business best-practice 80/20, focusing 80% of their marketing efforts on the top 20% of the potential audience.

The analysis has helped focus initial marketing efforts for a newly released EP through targeted search engine keyword placements, promotional association with relevant artists, print advertising, and public relations efforts -- all aimed at his top fans profiles. Through his efforts, DAX has received tens of thousands of visits to DAX.org in just a few weeks.

With his growing success, DAX is definitely a pioneer for revamping today’s marketing approach to music promotion, leading the next generation of independent artists who will integrate and apply Fortune 500 business practices to their own careers.

To learn more, visit www.dax.org/pr2.html.

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Web Site = http://www.dax.org/pr2.html

Contact Details = The Brison Group, Inc.
Bonyetta Brison Kitts
Phone: (404) 468-3192
Email: brisongroup@comcast.net