Released on = November 29, 2005, 2:03 pm

Press Release Author = Invent-tech

Industry = Electronics

Press Release Summary = Invent-Tech recently made its annual fall trek out west for
the landmark event of the multi-billion dollar infomercial and direct response
industry, the ERA (Electronic Retailing Association) Annual Convention. The exhibit
took place from September 19th -21st 2005 - this year at a new venue, the Mirage
Hotel in Las Vegas. Previously, the show had been held at the Paris Hotel, also in
Las Vegas.

Press Release Body = Invent-Tech recently made its annual fall trek out west for the
landmark event of the multi-billion dollar infomercial and direct response industry,
the ERA (Electronic Retailing Association) Annual Convention. The exhibit took place
from September 19th -21st 2005 - this year at a new venue, the Mirage Hotel in Las
Vegas. Previously, the show had been held at the Paris Hotel, also in Las Vegas.

The ERA event brings together all of the leading companies who utilize electronic
media such as television and the Internet to sell their products and services. As
the convergence of televisions, satellite and cable services increases and the
number of individuals logging onto the Internet grows exponentially each year, it is
unquestionable that sales to consumers through these channels will continue to
expand as well. However, there are certain characteristics that most direct response
marketers look for in a new invention. Mass appeal, producibility and profitability
are naturally important factors, but equally as important are less obvious things
such as current trends in particularly "hot" market segments.

Invent-Tech assists inventors of new product concepts such as the Hot and Cold
Sheets, developed by California inventors Wendy and Dean Yado, and the TB Night
Light, developed by David Abrego of Texas. Both products are good examples of the
types of new products that appeal to the DRTV or Direct Response TV industry.

The Hot and Cold Sheets double the versatility of traditional bed sheets by
providing a couple with equal comfort. They also save the consumer money and the
hassle of having to buy multiple sets of sheets. The Yados developed this product as
a way to satisfy their individual sleeping preferences. They have a working
prototype available for confidential review.

David Abrego wanted to find a way to go to the restroom at night without having to
turn a glaring and blinding light on when he conceived the idea for the TB Night
Light. Specially created to reduce "misses" around a toilet seat, its unique design
makes it possible to accurately aim into the bowl by providing subtle but effective
illumination. The TB Night Light also benefits women as they will never again have
to worry about sitting down onto a "wet" toilet in the middle of the night. The TB
Night Light lights the way!

Web Site = http://invent-tech.com

Contact Details = Fran Johnson
2655 Lejeune Road Suite 550
Coral Gables, FL 33134
(800)940-9020
webdev@invent-tech.com