LILIAN RAJI PR SCORES WITH DESPERATE HOUSEWIVES
Released on = November 13, 2005, 3:48 pm
Press Release Author = Lilian Raji Public Relations
Industry = Apparel & Fashion
Press Release Summary = Lilian Raji and Bakana accessories line make a debut on the
hit series Desperate Housewives.
Press Release Body = Atlanta, November 7, 2005---After weeks of intensive follow ups
and phone tag, bakana™ Brazilian Jewelry, Purses and Accessories finally made its
national debut on the November 6th episode of Desperate Housewives to an audience of
16.8 million viewers. DC-based bakana™ is a young fashion accessories company with
a unique collection of handcrafted Brazilian jewelry, purses and accessories.
bakana™ founder, Priscilla Stephan, approached Lilian Raji PR to implement a
marketing campaign that would raise awareness and generate buzz for the start-up
company. Said Lilian Raji, “We strategized on the impact of Sex and The City for
Manolo Blahnik, and chose top rated Desperate Housewives as catalyst for the buzz
campaign. We then cultivated relationships with both stylists and stars of the
show. Relationship-building is intrinsic to Lilian Raji PR, and we are happy to
report as a result not only was bakana™ chosen for use in Season Two of Desperate
Housewives, Eva
Longoria has also ordered additional bakana™ merchandise for herself.” Lilian
Raji PR will continue to build on these successes as bakana™ becomes positioned as
the leading source for distinctive Brazilian jewelry, purses, and accessories.
About Lilian Raji Public Relations
Lilian Raji Public Relations is an Atlanta-based boutique agency that specializes in
building relationships between fashion and luxury lifestyle companies, their target
customers and local and national media. Through varying techniques including media
relations, special events, product placement and celebrity outreach, Lilian Raji PR
enables companies to differentiate themselves from their competitors and raise their
ranking in the marketplace.
###
Web Site = http://www.lmrpr.com
Contact Details = Lilian Raji
55 Pharr Road,A304
Atlanta, GA 30305
404-816-9924(o)
404-978-0149(f)
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