Released on = December 6, 2005, 5:36 pm

Press Release Author = Fast Track SEOP

Industry = Small Business

Press Release Summary = If your internet marketing experience is anything like most,
you have spent hundreds, if not thousands, of dollars (or hours) trying to get your
site to appear on the first page of Google's natural search results and it has yet
to appear for any but the most insignificant keyword phrases. Believe it or not, you
might have avoided that expense in real dollars and time if you'd taken a
dramatically different approach to marketing.

Press Release Body = LOS ANGLES, CA - In a recent study published by OneUpWeb® of
the Fortune 100\'s websites only 13 have "properly optimized" their websites for
natural Google placement. Of the remainder, 42 have only partially optimized their
sites, 45 have done little or nothing.

Now you might be asking yourself why. After all, these companies could certainly
afford the expense. The answer is really quite simple. They don't see the need.
They have chosen to focus their marketing efforts on branding and brand recognition
and the logic is understandable when you think about it. They don't need to
"compete" if they can induce consumers and B2B prospects to conduct their searches
using their brand names instead of a generic keyword phrase.

And the approach has obviously been highly successful. When prospects Google a brand
name instead of a generic keyword phrase - the consumer will, if the company has
taken steps to nominally optimize its site for that particular brand name, see
provider's website as well as the websites of its dealers, distributors and
affiliates.

Once the branding concept is understood, you need, of course, to think about how
you're going to develop brand recognition, getting B2C and B2B prospects to call to
mind your brand name when they are in need of a particular product and/or service.
This is where an internet public relations program can be of immense value.

A press release I wrote on behalf of an obscure manufacturer in New Zealand in May
has to date generated over 179,000 reads, drove thousands of visitors to their
website. It generated 100s of calls and email inquiries from organic farmers
wanting to know where they could buy their product, a manufacturing plant sale to a
European investor group, as well as the attention of other a dozen more investor
groups who are in various stages of the due diligence process.

Obviously, it's not enough to select a good brand name. To succeed prospective
clients have to correlate your brand name to a particular need or desire. The real
value of any brand name lies in the prospect's perception that the product or
service associated with the brand name is the ultimate solution to a particular
problem.

Branding won't work for everyone but if you are in a highly competitive industry or
have a unique product or service, you might well consider it as a viable alternative
to traditional website optimization. It's indispensible if you have a product or
service that consumers and B2B clients aren't even aware of.


Web Site = http://www.fasttrackrankingandplacement.com

Contact Details = Ron Scott