Press Release Summary = Woman online shopping have rapidly grown comfortable with technology and the Internet. As of 2004, they comprised 51.6% of US Internet users, and that figure is expected to rise. This growth is already affecting everyone who does business on the Internet.
Press Release Body = FOR IMMEDIATE RELEASE 12/18/2005
Women Online Shopping:A Growing Majority
Woman and online shopping have rapidly grown comfortable with technology and the Internet. As of 2004, they comprised 51.6% of US Internet users, and that figure is expected to rise. This growth is already affecting everyone who does business on the Internet.
Attention: Marketers, Advertising Agencies, Retailers and Online Content, News, Entertainment, Gaming, Health Care and Travel Sites.
The Internet may be reaching a tipping point. Females now make up a majority of the US online shopping population, and their numbers are growing. As women, who dominate offline spending, extend their influence on shopping and buying online, they will transform content, commerce and marketing. Are marketers, agencies, retailers and content sites prepared for the women\'s Web?
Females have long embraced the Internet as a communications medium, having shown strong interests in online games, health content and music, but now adult women, who dominate consumer spending offline, are shifting more and more of their shopping online. As the female influence grows across the Internet, companies will need to adjust and shift to selling techniques that appeal to women, including word-of-mouth marketing, personalized e-mail and relationship-building continuity programs.
Contact Gary Neame for more insights into this topic. Direct line: (643) 337-9657 Email: onefreekiwi@xtra.co.nz Other helpful information regarding the event can be found at: http://www.eatingmedialunch.net/TH/E-Commerce%20Online/E-Commerce.htm.
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