Released on = January 20, 2006, 10:46 am

Press Release Author = E-Smart Choice

Industry = Small Business

Press Release Summary = Upshifting is a term unique to Enrichment Marketing. Today\'s
consumers want products and programs that create more positive emotional states and
experiences. Upshifting goes far beyond the older and limited ideas of customer
service.

Press Release Body = Enrichment Marketing is a new marketing paradigm that is
currently being used exclusively by the innovative group at E-Smart Choice, a
marketing consulting and product/program development company. It\'s differs from
traditional marketing methods in many ways. Primarily, the Enrichment Marketing
Method is \"person centered\" and science-based as opposed to commercial marketing,
which is product centered and profit oriented. Social marketing is behavior
centered, seeking to change a specific behavior or attitude to a social problem.
Enrichment Marketing puts the consumer or intended target audience at the center of
the marketing problem and it\'s subsequent solution.

\"Upshifting\" is a term unique to Enrichment Marketing and goes far beyond the older
and more limited ideas of customer service. Today\'s consumers want products and
programs that create more positive emotional states and experiences that add
something or enrich their lives in some way. According to Robert Reiher Ph.D.,
founder and creator of E-Smart Choice and Enrichment Marketing, in order to
effectively \"upshift\" your consumer there are three critical dimensions that today\'s
marketer must understand:

1. The Person - This demands a clear in-depth understanding of today\'s changing
consumer (Age, stage, needs, wants, expectations and values).
2. The Product - A concise and complete knowledge of the product/program offering in
today\'s competitive environment (What makes your product offering Attractive,
Credible and Powerful?)
3. The Person/Product Interplay - Knowledge of how to effectively implement the
product/program enrichment benefit (The successful interplay between the consumer
and the product/program).

E-Smart Choice and the Enrichment Marketing Method utilize leading edge information
from the fields of neuroscience, media psychology, social psychology, learning
theory, consumer psychology and developmental psychology.

For more information on Enrichment Marketing and E-Smart Choice please visit our web
site at www.esmartchoice.com. You may contact Tony Wallace, Director of
Communications and Marketing at 818.487.8283 or email tony@esmartchoice.com.

Web Site = http://www.ESmartChoice.com

Contact Details = Tony Wallace||746 St. Katherine Drive||LaCanada ,
91011||$$country||||818-487-8283||tony@esmartchoice.com||http://www.ESmartChoice.com