Released on = January 1, 2006, 5:13 pm

Press Release Author = Michael Lee

Industry = Advertising

Press Release Summary = Attorney Michael Lee has been posing as a telemarketer for
the last 3 years, cold-calling lawyers across the nation to discover their marketing
techniques.

Press Release Body =
FOR IMMEDIATE RELEASE


FRUSTRATED LAWYER CALLS 1,000 LAW FIRMS FOR MARKETING TIPS

A Solo Attorney Secretly Interviews Colleagues while Posing as a Telemarketer

New York, NY - For the last 3 years, attorney Michael Lee has been cold-calling
lawyers across the nation to discover their marketing techniques. \"Law school
doesn\'t teach you how to get clients,\" says Lee. \"It\'s not fair. Many mediocre
attorneys get excellent cases, while good lawyers often starve.\"

Frustrated with his own practice -- and lack of clients -- Lee joined a legal
advertising agency as a part-time telemarketer. Instead of selling advertising
services, Lee interviewed lawyers about their marketing tactics.

After speaking with over 1,000 attorneys, Lee claims that he has learned ways to
rapidly boost any lawyer\'s practice. Among the more outrageous marketing techniques
Lee has heard:

- Asking clients to photocopy business cards onto \"sticky-back\" paper and sticking
them all over town.

- Wearing a string bikini in newspaper ads

- Wearing a T-Shirt that says \"Free Legal Advice: Ask Me How!\" in shopping malls

To help lawyers market their services, Lee has published helpful tips on his new
websites: www.PremiumPractice.com and www.Marketing-at-Law.com

According to Lee, there are many low-cost ways for attorneys to increase their
client base. Among them are:

- Asking for referrals from former clients on a monthly basis
\"The more you ask, the more you get -- plain and simple,\" says Lee.

- Publishing a newsletter that includes community information
\"Newsletters that share community news or events get held onto a lot longer.\"

- Never Eating Alone
\"Breakfast, Lunch, and Dinner are 3 built-in excuses to meet and network with
community and business leaders.\"

Lee shares more techniques on his websites. He also offers lawyers a free guide,
entitled \"Beyond Rainmaking: How to Create a Referral Hurricane!\" on his websites.

Michael Lee is a licensed attorney and a certified business broker. He manages an
acquisitions strategy firm headquartered in New York and Los Angeles. In his spare
time, he publishes a hobby newsletter called, \"Lawyer Marketing Report,\" which
chronicles his ongoing fascination with legal marketing.

###

For more information about this topic, please contact:

Michael Lee
(646) 335-3283
news@premiumpractice.com
www.marketing-at-law.com


Web Site = http://www.marketing-at-law.com

Contact Details = Michael Lee||315 Bleecker Street, #244||New York ,
10014||$$country||||6463353283||news@premiumpractice.com||http://www.marketing-at-law.com