Released on = January 31, 2006, 11:45 am

Press Release Author = Mill Pond Enterprises, Inc.

Industry = Small Business

Press Release Summary = A passion market copywriter divulges the secrets of great
storytelling for supersonic ROI in The Passion Market Report, a free monthly
newsletter.

Press Release Body = Are you a business or individual using direct response
campaigns (online or offline) for lead or order generation? If you are and you know
the value of telling a good story in your copy, then you just might be a passion
marketer.

But what is a \"passion marketer\"?

A passion marketer is any person or entity selling a product or service that can use
drama to elicit powerful emotion to increase leads, sales, and overall return on
investment (ROI). To compete effectively in today's clogged market, direct response
campaigns must be engaging. But how is that accomplished? How does a marketer get
people to read when it's more convenient to watch or listen?

"Whether it's a fundraising appeal, a subscription renewal, or a magalog applauding
the latest breakthrough in health care, everyone loves a good story," says Victoria
Rosendahl, passion market copywriter and publisher of \"The Passion Market Report\".
"It\'s how you tell it that sets you apart from the crowd -- like wearing a red suit
in a sea of grey pinstripe."

\"Copywriters have chanted the 'tell a great story' mantra for years but no one has
shown marketers how to do it," says Rosendahl. "There\'s no magic software that
inserts elements of storytelling into copy with a mouse click. Good thing, 'cause
I\'d be out of a job!\"

Are there industries that lend themselves better to the emotions stirred in good
storytelling? Yes. Think of those heartstring-tugging businesses like fundraising,
insurance, the funeral industry or pets.

But Rosendahl insists that every industry can benefit from imagery, tension and
release. \"Even IT businesses . an industry that sells features as much as benefits
. can use analogy and metaphor to describe things like speed and efficiency. One of
my favorite analogies for speed is a hockey puck skidding across fresh ice."

Telling a good story is word painting. \"Story elements add color and texture to
copy, bringing it alive in the reader's mind," says Rosendahl. "It'll help you find
the coveted common ground with your audience.\"

Exactly how passion marketers do that is what \"The Passion Market Report\" will cover
each month. The newest issue is available now. Subscribe to \"The Passion Market
Report\" by going to http://www.rosendahlwrites.com/pmreport.html. After subscription
confirmation, members receive an email with a link to the current issue.

Also included in membership is a complimentary copy of Rosendahl's newest passion
market report, \"Top Secret ROI Weapon Exposed!\"

For more information about copywriting and the passion market industry, please contact:

Victoria Rosendahl
http://www.rosendahlwrites.com
vitoria@rosendahlwrites.com
804-758-3013

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Web Site = http://www.rosendahlwrites.com

Contact Details = Victoria Rosendahl