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Music Search or Internet Radio

Released on = January 27, 2006, 12:35 pm

Press Release Author = Mercora IM Radio

Industry = Internet & Online

Press Release Summary = Mercora is an Internet software system that has several
major functions yes woot

Press Release Body = Other than an occasional positioning statement heard with most
online radio, the difference between listening to music on a peer-2-peer network and
listening to an online radio station is that one lets you select the tunes while the
other feeds you music in the order it wants.

The radio industry needs to watch the division in which age groups are choosing
which system. Song selection, better known as file sharing, is used heavily by those
24 and younger. Those 25+ lean towards radio, according to statistics we\'ve
gathered.

Looking at RRadio Network\'s recently-completed Survey 34 results, it\'s obvious that
online radio\'s audience is not swelled by 12-17 year olds. Only 6.1% of those
listening are 12-17; 1.5% are female, 4.6% male. The 18-24 demo makes up just 14.4%
of RRadio Network\'s survey respondents. To gauge this against older listeners: 28.5%
are 25-34, and 25.1% are 35-44.

At this time in online music, youth are choosing music selection, and companies such
as Mercora are noticing. You should too.

Mercora was introduced to you, here, last November. It\'s a p-2-p system that lets
users share music files within a circle of \"friends.\" (That\'s how Mercora keeps from
getting shut down like other file sharing networks. Quite legal, and smart.)

The company has just announced a new advertising system that\'s also smart.
\"MadWords\" is based on the Google \"Adwords\" system of delivering targeted ads via
keyword choice. It allows \"...marketers to create, target, deploy and measure the
results of text and in-line, music-centric ads.\" It also \"is designed for music
labels; event and concert promoters; CD, electronics, instrument and ring-tone
retailers.\" You can read more through the link below.

The ability to search for songs is what gives Mercora the edge with youth. Now a
search that lets advertisers reach their select group of consumers is going to give
Mercora a boost in ad sales. According to Alexa, Mercora.com is visited by about
35,000 users a day. That\'s a good-sized audience, especially if - as an advertiser -
you can select which ones your message is exposed to.

Web Site = http://www.mercora.com/faq.asp

Contact Details = Address: 238 SunValley Ave, SunnyValley
United States of America

Phone Number: none
Email: mercora1215@gmail.com

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