Released on = January 16, 2006, 6:59 am

Press Release Author = The Ballantine Corporation

Industry = Small Business

Press Release Summary = Tom Coté, the President of The Ballantine Corporation, will
be speaking at the Independent Press Association convention on January 26th from
2-5pm. Tom will be speaking with David Parker, owner of the magazine consulting
firm David Shannon Parker & Associates, in a 3 hour session labeled "Direct Mail,
Soup to Nuts."

Press Release Body = Tom Coté, the President of The Ballantine Corporation, will be
speaking at the Independent Press Association convention on January 26 from 2-5pm.

The IPA is a non-profit organization headquartered in San Francisco. They provide
technical assistance, access to capital, and newsstand distribution services to over
600 Independent Publications nationwide, including Mother Jones, Ms. Magazine, The
Nation, Harpers and others. This year marks IPA\'s 10th anniversary.

The Ballantine Corporation, established in 1966, is a full-service direct mail
production company providing creative copy & design, print production and mailing
services.

At the IPA convention, Tom Coté will be speaking with David Parker, owner of the
magazine consulting firm David Shannon Parker & Associates, in a 3 hour session
labeled "Direct Mail, Soup to Nuts."

The session covers everything you ever wanted to know about direct mail, from
deciding whether and when to do a direct mail campaign, to choosing lists, setting
an offer, creating the pieces, coding the coupon, mailing the piece and
understanding your returns.

More information on the convention can be found at: http://www.indypress.org



About The Ballantine Corporation:

Ballantine is a full-service direct mail production company providing creative copy
and design, print production and mailing services. Established in 1966, they bring a
full plate of benefits to their clients including project support, extensive direct
mail knowledge and aggressive pricing. For more information, please contact Tom
Coté at (973) 305-1500 x204. http://www.ballantine.com


About David Shannon Parker & Associates

David Shannon Parker Associates is a magazine consulting firm that specializes in
assisting publications to maximize their financial and circulation potential by
tailoring and applying sophisticated publishing and marketing techniques to their
particular circumstances. For further information, please contact David Parker at
212-685-7724 or david@dparker.biz


About the Independent Press Association:

IPA is a non-profit organization headquartered in San Francisco with offices in New
York City and Chicago. Through programs such as a BigTop Newsstand Services, the
Independent Press Development Fund, the George Washington Williams Fellowship, and
IPA-New York the IPA helps its 600+ member magazines and newspapers to learn from
each other, reduce costs and reach a wider audience. http://www.indypress.org


Web Site = http://www.ballantine.com

Contact Details = Ryan Coté||1700 Route 23 North||Wayne ,
07470||$$country||||973-305-1500+206||ryan@ballantine.com||http://www.ballantine.com