Released on = January 2, 2006, 2:04 am

Press Release Author = Vijay Shukla

Industry = Telecommunications

Press Release Summary = ValueFirst Messaging launches email-to-SMS Mobile \\ Text
Messaging Service for IT Services and BPO Companies www.vfirst.com

Press Release Body = ValueFirst Messaging launches email-to-SMS Mobile \\ Text
Messaging Service for IT Services and BPO Companies www.vfirst.com

Gurgaon, India - Jan 2006: ValueFirst Messaging AirMail - email-to-SMS mobile text
messaging SMS service - helps enterprises receive SMS alerts to maintain mission
critical servers by outsourced 24X7 maintenance teams.

The typical enterprises using ValueFirst AirMail services remotely manage high
performance, servers in the US running critical processes. Due to the critical
nature of tasks undertaken by such servers, time to know any system failure and
recovery thereof is of the paramount importance.

Many such companies earlier relied on paging networks to communicate such system
failures wherein a message was paged to the service engineer/system administrator in
case of a system failure. A big limitation of paging solution was that once sent,
the message did not carry any acknowledgement. In addition, there was no way the
system could know that the SOS message has reached the intended system
administrator/service engineer. Further, every service engineer had to be equipped
with a paging device. The area coverage of the paging network also posed potential
bottleneck within the scheme.

"After carefully analysing the mobile messaging requirement of enterprising and
model employed by IT services and BPO companies, ValueFirst developed an innovative
solution called ValueFirst AirMail. ValueFirst AirMail is an email-to-SMS gateway
service. ValueFirst Airmail can convert normal email messages into SMS and forward
them to virtually any GSM/CDMA mobile subscriber around the world" said Mr. Vijay
Shukla, Country Head, India, ValueFirst Messaging Private Limited.

Once integrated with the customers' server, the SOS messages generated in the event
of a system failure are directed to ValueFirst AirMail servers in form of email. The
ValueFirst AirMail servers forward the incoming email messages to the intended
recipients in the form of SMS messages. This whole process gives the customers of
ValueFirst a distinct advantage of using a robust and cost effective messaging
framework.

ValueFirst AirMail can be deployed within minutes. All one needs to start the
service is to provide mobile phones to system administrators/service engineers.
ValueFirst AirMail has significantly increased the manpower utilization at some of
the large IT services, maintenance and BPO companies in India.


About ValueFirst Messaging Pvt. Ltd
ValueFirst empowers its customers to communicate between varied IT back-end systems
and mobile phones. ValueFirst provides a unique, end-to-end, global carrier-grade
mobile data service. Its mobile data service offering includes \"plug and play\"
application licensing and hosting.



Web Site = http://www.vfirst.com

Contact Details = Contact Details:
ValueFirst Messaging Pvt. Ltd
Mr. Vijay Shukla - Country Head
C-071 B, DLF Supermart I,
DLF City Phase IV, Gurgaon,
Haryana, 122 002.
India
Phone: +91 9810330659
Fax: +91 124 4042539
www.vfirst.com