Released on = February 22, 2006, 3:05 pm

Press Release Author = E-Smart Choice

Industry = Small Business

Press Release Summary = E-Smart Choice, a marketing consulting company, is
currently applying its Enrichment Marketing Method to assist clients that are
developing beneficial and age appropriate products, programs, advertising and
marketing strategies to reverse the alarming trend of
childhood obesity and childhood diabetes.


Press Release Body = In the past three decades, obesity has tripled among American
children ages 6-11, according to the Robert Wood Foundation. The number of
overweight American children has more than doubled in the past 20 years. In 1980
about 7% of kids were overweight; by 2002 that number had climbed to 16%, according
to the U.S. Centers for Disease Control and Prevention. If trends continue, for the
first time in history the youth of today will have a shorter life expectancy than
their parents because of poor eating habits.

According to Robert Reiher, PhD, a developmental media psychologist and the creator
of E-Smart Choice and Enrichment Marketing, \"Today we are witnessing a synthesis of
compelling media technology and compelling media techniques that immerse children in
highly entertaining but often age inappropriate and unhealthy commercial messages.
The power and impact of the irresponsible messages now being directed to children
lies in the underlying and often insidious combinations of technology and
techniques\".

Is the technology that drives the changing entertainment landscape going to
diminish? Of course not! In fact, just the opposite is occurring. The growth of
entertainment technologies is continuing to explode. As these technologies and
techniques continue to increase, marketing and advertising to immature and
vulnerable children will increase along with them.

E-Smart Choice believes that technology and techniques can be used in a positive way
to educate children and to help them learn beneficial and age appropriate
information that can assist them in their growth and development. For combating
childhood obesity, E-Smart Choice employs its Enrichment Marketing Method to assist
organizations to promote good diet, nutrition and exercise habits using the
following steps:

#1. Determine the product/program objective from an enrichment perspective
and pinpoint this
objective to directly align with the developmental needs and wants of the
intended audience.

#2. Determine the specific Mind Map of the intended audience including their
age, stage, gender,
needs, wants, beliefs, lifestyle, values, information processing style and
developmental issues.

#3. Determine and execute the correct age appropriate learning model to
convey enriching
marketing messages in the most effective way.

#4. Determine the forms of communication media that have the most impact on
different ages and
stages of children and how they can be used to communicate enriching
marketing messages.

#5. Determine the leverage attributes of the intended product or program and
how to maximize
these attributes to create powerful marketing messages.

#6. Develop an integrated and powerful visual and verbal messaging mix to
maximize
communication to the intended audience.

#7. Develop a comprehensive marketing message, i.e., one that is attractive,
credible and powerful,
for the intended audience, integrating the problem, solution. point of
difference and audience
benefits.

Enrichment Marketing is a new science-based business paradigm for both commercial
and social marketers that focuses on enriching today\'s children, youth and families.


For more information please visit the website at www.esmartchoice.com and contact
Tony Wallace, Director of Communications and Marketing.





Web Site = http://www.esmartchoice.com

Contact Details = Tony Wallace
746 St. Katherine
La Canada , 91011
$$country

818-487-8283
tony@esmartchoice.com
http://www.esmartchoice.com