Released on = March 13, 2006, 5:13 am

Press Release Author = John Busa

Industry = Software

Press Release Summary = Discrete Manufacturers' Margins Improved with Accurate Cost
Predictions

Press Release Body = "Our software is designed to implement design-to-cost
strategies during the product stage rather than as a constraint to satisfy at the
end of a design," according to Frank Azzolino, President and CEO of aPriori

aPriori allows users to avoid or reduce the inevitable lengthy post-product launch
cost reduction exercises and costly changes late in the development process."
Discrete part manufacturing companies are experiencing a demanding and difficult
combination of prices pressure from customers, rising costs both internally and from
vendors, international competition, and income growth pressure from investors. Cost
of Goods Sold (COGS) has become an increasingly important metric as the largest
expense item on the income statement; typically 70 to 90% of revenue.

Azzolino recommends that discrete manufacturers make cost a true design parameter.
"Always knowing product costs prevents surprises, missed cost targets, and rework,
schedule delays, and missed market window."


Based in Concord, MA, aPriori (www.apriori.com) is the technology leader providing
innovative cost management solutions to the discrete manufacturing industry.
aPriori's Cost Management Software Platform enables manufacturers to better
understand product cost decisions early and throughout the product lifecycle.
aPriori's Cost Management Platform empowers manufacturers to lower cost-of-goods
sold (COGS), provides real-time visibility to "cost-critical" decision information,
and builds critical cost knowledge to go on the business "offensive." aPriori's
patent-protected cost management platform allows companies to assess, control, and
reduce cost of goods sold by whole percentages. The aPriori Platform truly enables
"Cost Knowledge Before it Matters."







Web Site = http://www.apriori.com

Contact Details = Contact:
John Busa
aPriori
978-371-2006
jbusa@apriori.com