Released on = March 17, 2006, 8:00 am

Press Release Author = Elliance

Industry = Education

Press Release Summary = Elliance has seen an increase in the number of colleges and
universities who are integrating the Internet in their marketing efforts. To better
serve this emerging market segment, Elliance has created a new practice group for
higher education that foucess on solutions for student recruitment, enrollment,
alumni communication and endowment development - all key issues for all
universities.

Press Release Body = Recently, Elliance has seen an increase in the number of
colleges and universities who are integrating the Internet in their marketing
efforts. To better serve this emerging market segment, Elliance has created a new
practice group for higher education.

"Colleges and universities are on the cusp of major changes," explains Abu Noaman,
CEO of Elliance. "A shrinking pool of applicants and an ever increasing competition
from distance learning options are the main reasons schools are paying more
attention to their online marketing efforts."

Over the last few years, Elliance has deployed a number of creative eMarketing
solutions for student recruitment, enrollment, alumni communication and endowment
development - all key issues for all universities.

For example, Carnegie Mellon University\'s Heinz School of Public Management
approached Elliance to increase the applicant pool for the Masters in Information
Management Program. To achieve this goal, Elliance not only redesigned their
website, but also employed the revolutionary search engine optimization techniques
for college recruiting. As a result, the Program increased their 2006 applicant pool
by 21%.

Another Elliance client, Georgia Tech College of Management routinely uses
Elliance\'s online marketing tool, called ennectEvent, to coordinate a bi-annual
Executive Masters in Business Administration Event held in conjunction with five
other universities.

At St. Edward\'s University, Elliance\'s ennectMail tool is used for domestic and
international recruiting and well as for promoting alumni events and driving online
registration. They\'ve also used HTML broadcasts for fundraising and a national
recruiting program.

"We\'ve shown a number of our university clients how online communications can be a
cost-effective way to reach all of their stakeholders, including prospective
students, current students, parents and alumni," adds Noaman.

Noaman gave a presentation titled, Higher Education Marketing by the Numbers, in
January to a regional meeting of the Council for the Advancement in Education
(CASE). He\'ll also be presenting at the American Marketing Association\'s Symposium
on Higher Education in November.

To serve the emerging segment of Higher Education Marketing, Elliance has launched a
special site, , which gives case histories of how
colleges and universities can employ strategic eMarketing tools and solutions to
further their goals.

About Elliance
Elliance is an eMarketing and eCommerce firm specializing in creating results-driven
online marketing solutions. In its 12 + years of business, Cisco, Dell, the
eMarketing Association and others have cited Elliance as one of the top innovators
in the use of technology to solve marketing problems.


Web Site = http://www.elliance.com

Contact Details = Carole Lucas||600 River Ave||Pittsburgh ,
15212||$$country||||888.926.6262||carole@elliance.com||http://www.elliance.com