Released on = April 12, 2006, 1:48 pm

Press Release Author = Monique\'s Music Box

Industry = Small Business

Press Release Summary = Owner of an online music box http://www.my-music-box.com
says that many business owners are making costly advertising mistakes. She says,
\"Unfortunately, most of us go about prospecting for customers in ways that are
terribly expensive. To add insult to injury, we get little to no response. The fact
of the manner is, most of us make these top 10 advertising mistakes all the time."
Let's take some time and discover what they are.

Press Release Body = For immediate release
Gore, VA April 12, 2006

According to a recent survey by Yahoo!, the internet is the key to small business
success. Rick Riley, the Vice President of Yahoo\'s Small Business Services shared
that most people, regardless of age, desire to be entrepreneurs and recognize the
power of the internet in helping their aspirations come true. This belief helps them
to take the steps to launch a small business. While having aspirations and starting
a small business is good, many new and seasoned business owners still have
difficulty marketing and advertising their businesses effectively both on and
offline.

Monique Hawkins, small business owner of the online music box store,
http://www.my-music-box.com says that many business owners are making costly
advertising mistakes. "All small business owners need a constant stream of new
customers, clients, and patients", says Monique. "All of our businesses can\'t exist
without them. Unfortunately, most of us go about prospecting for customers in ways
that are terribly expensive. To add insult to injury, we get little to no response.
The fact of the manner is, most of us make these top 10 advertising mistakes all the
time." Let\'s take some time and discover what they are.

#10: Failure to Acknowledge and Solve Marketing Problems. The truth is, nobody wants
to be "sold" anything anymore. They want to purchase products and services and
"think" it\'s their idea. Failing to get qualified, motivated, interested prospects
along with making no emotional connections with them results in zero sales.

#9: Failure to Generate Curiosity with Advertising. If people aren\'t compelled to
satisfy their curiosity by checking out an interesting ad, the marketing endeavor is
dead.

#8: Failure to Answer the Most Important Question. Yes, There is that "magic"
question. All potential customers want to know "what\'s in it for me?" If this is
clearly laid out in headlines, copy, reports, and newsletters, small business owners
can make money!

#7: Failure to Test. Testing is crucial for all marketing campaigns. The only way to
discover if a campaign is working and valid is to test. Testing helps business
owners o figure out what is working, what is not, and then make adjustments
accordingly

#6: Failure to Get People to Respond. Believe it or not, many small business owners
make it difficult for people to respond. Unfortunately, this happens all the time.
Boring, cute, traditional, and clever advertising loses people. People respond best
to non-threatening messages.

Monique states that: "There is good news. No one has to keep making these mistakes.
All small business owners can learn to become wise and astute marketers!" She
continues, "To discover what the what the remaining top 5 costliest advertising
mistakes are and to learn the secrets to low cost, and effective strategies that
savvy small business owners use, people are free to call 1-800-556-2969 for a free
24-hour recorded message. When they do they will receive a free report."

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Web Site = http://www.my-music-box.com

Contact Details = Monique Hawkins||4001 Back Creek Rd||Gore ,
22637||$$country||||540-858-2885||hawkins217@cs.com||http://www.my-music-box.com