Released on = May 17, 2006, 7:58 am

Press Release Author = Kitty Cheatham

Industry = Internet & Online

Press Release Summary = Moms can now enjoy humorous giftware and lifestyle items
that remind them of their more carefree childless days at www.BeforeKids.com.

Press Release Body = Pittsburgh, Pennsylvania (4/26/06)-Moms can now enjoy humorous
giftware and lifestyle items that remind them of their more carefree childless days.
Before Kids products make light of the realities of parenting. For example,
financial pressure, Before Kids, I had shoe money; exhaustion, especially with new
babies, Before Kids, I slept late; or the plights of the working mom, Before Kids,
work ended at five.

The concept for Before Kids was borne at a soccer game of Abby Miller's son. After
the game, a bunch of parents were talking and the conversation turned to life before
kids, everyone had something they missed. After some research, Ms. Miller concluded
there was a market for these products and she trademarked the name and concept
Before Kids... Kitty Hanes Cheatham joined Ms. Miller and they further developed
the idea via market research. \"We exposed the concept and five designs to almost
250 women from 30 states and asked them to select their favorite. By a majority
they loved the Before Kids concept and chose a simple, upscale design and that is
the Before Kids look", said Ms. Cheatham a marketing professional who has worked for
consumer packaged good companies including Johnson & Johnson and H.J. Heinz.

One day DINKS (double income - no kids) and the next a family on the go. There are
also new financial worries, childcare concerns, and other real life issues. Yes,
there is a reality to parenting, but there is also a light side. Please join Before
Kids in celebrating kids and the constant challenges of parenting - no regret, just
reflection.

The Before Kids line currently includes unique and upscale coffee mugs, stationary
products, aprons, and t-shirts.

Consumers may purchase Before Kids products at www.BeforeKids.com, interested
retailers should contact Before Kids at CustomerService@BeforeKids.com.

BEFORE KIDS is a licensed trademark of Elwood Street Designs, LLC.


Web Site = http://www.BeforeKids.com

Contact Details = Before Kids...
6393 Penn Avenue, #262
Pittsburgh, PA 15206
412-661-8517
abby@Before Kids.com
kitty@BeforeKids.com