Released on = May 22, 2006, 12:17 am

Press Release Author = Adam Sandlar

Industry = Entertainment

Press Release Summary = FIFA and UNICEF are joining forces during the 2006 FIFA
World CupT to communicate the importance of sport as a platform for creating
self-esteem, self-confidence and trust while at the same time reinforcing an
environment where interaction is possible without violence, coercion or
exploitation.


Press Release Body = FIFA and UNICEF joined hands and become partners for upcoming
Football World Cup. The 2006 football world cup is going to take place in Germany
and it will start on 9th June till 9th July 06. FIFA and UNICEF are joining forces
during the 2006 FIFA World CupT to communicate the importance of sport as a platform
for creating self-esteem, self-confidence and trust while at the same time
reinforcing an environment where interaction is possible without violence, coercion
or exploitation.

FIFA President Joseph S. Blatter said: "FIFA selected UNICEF to be the official
goodwill cause of the 2006 FIFA World CupT based on the longstanding alliance of our
two organizations and our common goals of fighting for the rights of children. FIFA
is pleased to be working with UNICEF to carry the message that sport - and
particularly football - is a peace-building exercise and the core of childhood, and
one that can contribute to making the world a better place".

According to Ann M. Veneman, UNICEF Executive Director "The FIFA World CupT is not
only a great sporting event, but a powerful opportunity to share messages about the
profound and positive difference sport can make in the lives of children,"

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