Released on = May 6, 2006, 12:52 pm

Press Release Author = Thierry Zamora/CEO kimiko
fisika/415-312-9001/tzamora@kimikofisika.com

Industry = Apparel & Fashion

Press Release Summary = U.S.-based fashion startup is designing and launching its
first collection specifically for the Chinese market. The collection is designed to
be relevant to Chinese sensibilities (and budgets) and will market the
\"California-lifestyle\" to brand sensitive Chinese consumers.

Press Release Body = Tuesday May 8th 2006. San Francisco. kimiko fisika
(www.kimikofisika.com), a San Francisco-based lifestyle clothing brand is creating
its first collection "the san francisco experience BY kimiko fisika" specifically
for the Chinese market. The collection is scheduled to launch in China this Fall. As
China's economy continues to grow, Chinese consumers are spending more of their
disposable income on apparel. Consumers in China tend to seek out the higher-end
design esthetic of western brands that has traditionally been unavailable from
cost-conscious local designers and manufacturers.

"Quite a few western apparel brands already have a footprint in China. At best,
these brands tend to tweak their product for Chinese consumers and at worse, they
sell it as is. kimiko fisika is unique in that we created our brand specifically
with China's sensibilities in mind." says Thierry Zamora, CEO and founder of kimiko
fisika. "The Chinese consumer is more individualistic then we think. Logo value is
important. And while western-based lifestyle goods are still aspirational, deeply
rooted cultural traits need to be considered" Zamora says. "kimiko fisika markets a
California-lifestyle that's highly desirable to successful Chinese consumers. Our
designs are modern, simple and versatile and appeal to a nascent Chinese active
professional lifestyle. We have created our brand to embody success in a way that
the Chinese consumer can relate to and our pricing strategy reflects this thinking.
Prices are upscale but accessible to an upper middle class household."

kimiko fisika (www.kimikofisika.com) is a San-Francisco-based lifestyle apparel
brand. The company designs streamlined and versatile clothes for professional,
active men and women. kimiko fisika will be launching its first collection "the san
Francisco experience BY kimiko fisika in China this coming Fall. "simplify life"
with kimiko fisika. For more information, please contact Thierry Zamora at
tzamora@kimikofisika.com.


Web Site = http://www.kimikofisika.com

Contact Details = kimiko fisika
ATTN: Thierry Zamora
1013 Castro Street
San Francisco, CA 94114
415-312-9001 (T)
415-520-5565 (F)
tzamora@kimikofisika.com