Press Release Summary = Last week I was doing a search in Google under \'ezine advertising\' and was amazed to find one of my own websites on the first page of results (position #4 out of 271,000).
Press Release Body = Last week I was doing a search in Google under \'ezine advertising\' and was amazed to find one of my own websites on the first page of results (position #4 out of 271,000).
So then I went to Yahoo and got another shock - there it was again at position #4 out of 274,000 results.
If you\'re wondering how I did it, the answer is I\'m not entirely sure.
But my guess is *link popularity*.
What is link popularity?
Some years ago the major search engines realized that the best way to decide if your website has valuable content (and is therefore worth a high ranking) is to see how many other websites link to your site.
Link popularity was pioneered by Google but has now become a key factor in the algorithms used by most of the major search engines.
Would you like to know your current link popularity?
Here\'s a free tool that will check your link popularity in Alltheweb, AltaVista, AOL, Google, HotBot and MSN. This tool will also compare your link popularity with your competitors\': http://www.marketleap.com/publinkpop/
Now that you know your link popularity, you may be wondering how you can increase it.
Here are some commonly used strategies - some effective and some not:
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