Released on = June 20, 2006, 7:13 am

Press Release Author = Laura Williamson

Industry = Apparel & Fashion

Press Release Summary = Mundo Botanica, the maker of vegan mineral makeup, botanical
skin care, hair care and natural fragrance products introduces its new Sevi line of
Taklon cosmetic brushes, free from animal bristles.

Press Release Body = Baltimore, MD June 20, 2006 -- Mundo Botanica, the maker of
vegan mineral makeup, botanical skin care, hair care and natural fragrance products
introduces its new Sevi line of Taklon cosmetic brushes, free from animal bristles.

"We started making plan derived aromatherapy products free from parabens, synthetic
fragrance, sulfates, formaldehyde releasing preservatives, artificial dyes in 1997,
after not being able to find alternatives to help our ailing family member, Mundo -
the earth loving German Shepherd. As our company grew, so did the customer demand
for new as natural as it gets products, hence we started to add products for people
such as Vegan skincare, mineral makeup, hair care and fragrances made with certified
organic or wild-crafted raw materials.

Our motto has always been about making a difference, being honest and creating
products that are based on our way of life -- straightforward, honest and
cruelty-free. We always want to make sure that our footprints match this very motto.
So when we needed cosmetic brushes for our mineral makeup line, we walked the talk
and created a brush line that did not put even one animal in harm in the name of
beauty," said Sevi Kay, Founder and main formulator for Mundo Botanica.

The new Sevi cosmetic brush line is created with 100% Taklon fibers that offer the
perfect combination of softness and delivery. Each brush was designed to pick up
color well and deliver a smooth makeup application.

"Our company prides itself on putting the profits back into what goes inside the
bottle, as well as our community, but this was one of our dream projects that we
were determined to fulfill." added Kay.

The cruelty-free brush line consists of five easy to use cosmetic tools:

*Blush Brush: Suggested retail price: $22.00
*Flat Top Powder Brush: Suggested retail price: $28.00
*Angle Liner + Brow Brush: Suggested retail price: $13.50
*Eye Shadow + Highlighting Brush: Suggested retail price: $15.00
*Detailing Brush: Suggested retail price: $12.00

"We are proud to be the first mineral makeup company to create a truly cruelty free
brush line like this," said Laura Williamson, Production Manager.

Mundo Botanica hopes that other natural makeup manufacturers join in and look into
adding truly cruelty free tools to their lines, which will strengthen the cosmetic
industry's united voice that no being should be sacrificed in the name of beauty.

The Mundo Botanica 100% Taklon cosmetic brush line is one of the many Vegan products
created with you, your loved ones and our ecosystem in mind.

Please visit www.sevicosmetics.com or call 410-522-5151 for more information. Visit
Mundo Botanica at the Natural Products Expo East on October 5-7, booth #4326.

# # #

Web Site = http://www.sevicosmetics.com

Contact Details = 1103 North Washington St.
Baltimore, MD 21213
Tel: 410-522-5151
Fax: 410-522-2554
cs@sevicosmetics.com