Released on = July 26, 2006, 7:06 pm

Press Release Author = Dave Riddle, DMD Pharmaceuticals

Industry = Retail

Press Release Summary = Retailers are now cashing in on energy drink products in a
new way. High profits are available when selling an \"Energy Drink in a Capsule\".
Customers purchase \"the energy drink formula capsules\" at the same time as their
favorite non-energy beverage, resulting in two sales rather than just one.

Press Release Body = July, 26, 2006 INDIANAPOLIS - DMD Pharmaceuticals, a division
of Dickey Consumer Products, Inc., is proud to be the first company to manufacture
an energy drink formula in a capsule. Less expensive and more convenient than the
average cup of gourmet coffee or energy drink, Peptime Xtreme T Energy Capsules
offer all the benefits of an energy drink without all the added sugar and
inconvenience.

Each energy drink capsule is small and easy to swallow. Peptime Xtreme T contains a
mixture of pharmaceutical-grade caffeine with Taurine, which is represented in the
name Extreme \"T,\" but it also contains niacin and vitamin B complex. \"Energy drink
consumers recognize Taurine as one of the key active ingredients,\" says Greg Cruse,
Director of Sales and Marketing at DMD Pharmaceuticals.

\"With the dietary supplement business in transition, this new energy drink formula
with Taurine is poised to dramatically energize the dietary supplement category.
Energy drinks have exploded to a $4 billion business, which is still growing.\"

\"We see this as an excellent opportunity to grow the category. In addition to
dietary supplement users looking for the latest formula, a portion of the growing
base of energy drink consumers tell us the savings and convenience of an energy
drink formula in a capsule is highly attractive,\" Cruse explains.

Television advertising is being tested and a national rollout begins this summer.
This product is available in 4-count blister pack and 20-count bottles, both in new
point-of-sale displays.

DMD is one of the leading marketers of over-the-counter pharmaceuticals and dietary
supplements with distribution in over 50,000 convenience stores nationwide. The
Peptime family of energizers and other leading DMD dietary supplement brands include
Ephrine Plus High Energy, Ultra Ephrine Plus, and Ginseng Vita Blitz.


Web Site = http://www.dmdpharm.com

Contact Details = Dave Riddle
DMD® Pharmaceuticals
P.O. Box 1055
Noblesville, IN 46061
1.800.795.2477