Released on = July 6, 2006, 3:27 am

Press Release Author = Dot Kite - Lab

Industry = Advertising

Press Release Summary = Dot Kite – Lab is happy to announce that MECAP after
evaluation has decided to bring into play the knowledge, experience and expertise
that we offer at Dot Kite - Lab.

Press Release Body = Dot Kite – Lab is happy to announce that MECAP after
evaluation has decided to bring into play the knowledge, experience and expertise
that we offer at Dot Kite - Lab.

Mecap was a leading Italian footwear brand during the 70’s. The brand was
offering cheap but quality shoes as an alternative response to the established brand
such as Adidas and Nike. Mecap was recognised as the “must have”
footwear for the youngsters during the mid 70’s. Now, Mecap wants to revive
the brand and enter again into the market by offering sophisticated footwear to the
new generation.

Dot Kite – Lab will develop a new Re-branding and communication strategy in
order to help MECAP to reposition its brand in this highly competitive footwear
industry. Dot Kite – Lab will deliver high quality Brand management strategy,
corporate identity and design and moreover all the necessary applications in line
with the development of the new brand guidelines.

With this major project Dot Kite – Lab gets established as the leading
consultancy in the field of corporate identity within the footwear industry.

Dot Kite – Lab said: “Many footwear brands don’t have a full
understanding of their consumers and their needs. That’s where the gap lies;
and where we provide professional strategic services.”



ENDS

For further information, photographs or to arrange interviews, please contact:
info@dotkitelab.eu


Web Site = http://www.dotkitelab.eu

Contact Details = Thomas Mylonas
dotkite@gmail.com