Released on = July 13, 2006, 7:07 am

Press Release Author = MediaMate

Industry =

Press Release Summary = MediaMate founded in the spring of 2005, by Brad Duquette
and Chris Lefebvre, is a one of a kind media service company dedicated to enhancing
transactions between colleges and advertisers. Currently partnered with 15 colleges
nationally, and withgrowing interest generated by word of mouth among college
campuses, MediaMate anticipates signing with 60 colleges by the fourth quarter of
2006.

Press Release Body = Lowell, MA - (July 13, 2006)MediaMate is a one-of-a kind
company which focuses directly on assisting colleges manage all aspects of their
newspaper advertising. A few short years ago MediaMate was just an idea taped to a
cement wall in a basement with a dog and cat as officemates. Now partnering with 15
colleges nationally and over 30 more in the queue, MediaMate is proving that
collegiate marketing challenges are history 101.

Two former UMass student editors, Brad Duquette and Chris Lefebvre, started
MediaMate to assist student editors, advisors, and part-time faculty solicit and
manage advertising on campus. Once a college is signed up, MediaMate handles all
of the media inventory of national advertisers, incoming insertion orders, creative
management, billing, collections, and proof of insertion for the student
publication. Colleges simply place the ads and collect the check each month;
MediaMate takes care of the rest.

College administrations now realize that top-tier advertisers are targeting
college-age consumers on college campuses, and that the revenues generated are a new
source of income that can be used to support student life.

"Our system makes it easy not only for the college, but for the advertiser as
well," says Brad Duquette, Chief Executive Officer and co-founder of MediaMate.
"Student publications have been accepting advertisements for years but the problem
is, without a full time staff, management of insertions is virtually impossible,
resulting in lost revenue," he added.

MediaMate is the first turnkey solution to answer this need and both administrators
and students see it as a win-win relationship. "MediaMate contacts advertisers
during the summertime, something a college newspaper staff doesn't always have the
personnel to handle," says William Pearce, editor-in-chief of Babson College, a
MediaMate partnered school.

Brendan Clemenzi, chief technology officer and principle of MediaMate, has
developed a publications order process system (POPS) that is capable of tracking
and managing thousands of insertion orders daily. POPS is the only software of its
kind and was built with a complete understanding of how collegiate marketing
transpires from planning to implementation. Clemenzi's software provides MediaMate
a custom fit way to manage their business transactions.

MediaMate founded in the spring of 2005, by Brad Duquette and Chris Lefebvre, is a
media service company dedicated to enhancing transactions between colleges and
advertisers. With growing interest generated by word of mouth among college
campuses, MediaMate anticipates signing with 60 colleges by the fourth quarter of
2006. For more information regarding MediaMate log onto their website
www.mymediamate.com, or contact by phone at 978-654-5213.
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Web Site = http://www.mymediamate.com

Contact Details = MediaMate
Brad Duquette
600 Suffolk Street
Lowell, MA 01854
T: 978.654.5213 x139
F: 978.231.0300
E: bduquette@mymediamate.com