Press Release Author = International Marketing Center
Industry = Small Business
Press Release Summary = 13 Unlucky But Typical Mistakes That You Must Avoid So That You Can Write Powerful, Motivating Copy
Press Release Body = He gives this list on page 63-64 of Advertising Magic: The Complete Guide to creating Hot Ads & Sales Letters That Work!
When you are running down his list of what most advertisements DO NOT do, that\'s your signal TO DO!
There\'s problems with most advertisement:
1. Most advertisements: Do not focus on the prospect...they focus on the seller. A very selfish thing indeed!
2.Most advertisements: Assume the prospect is as excited to buy from you as you are to sell!! A false deduction if ever there was one!
3. Most Advertisements: Try to be clever and creative.The minute you get clever with your copy is the minute you lose your prospect.
4. Most Advertisements: Try to create a \"professional image\"This is ridiculous... but happens all the time! Your professional image should always come second to THE PROSPECT\'S NEEDS, AND DESIRES. Nothing should be more important than your prospect...especially not \"your image\"!
5.Most advertisements: Drone on and on and on about the features of a products or service and not on the benefits and what they can do for a prospect.
6.Most Advertisements: Are deadly boring and dull. Copy should be written full of action, spunk and enthusiasm. It should move the prospect to action!
7. Most Advertisements: Do not give the prospect a reason for acting NOW. After your prospect reads your ad they should be so excited about the benefits they get, that they drop whatever they\'re doing and take immediate action to further the sell along! Advertising that does that is awesome...and makes a lot of money!
8.Most Advertisements: Do not understand the anxieties and aspirations of the prospect. If you don\'t know your market, don\'t even TRY to write sales copy.
9.Most Advertisements: Do not sell specific benefits to the prospect.The best ads are stuffed with specific benefits for the buyer. For each individual market you target, your copy must be specific. Stop writing general copy.
10.Most Advertisements: Do not guarantee the prospects satisfaction and therefore does not reduce his anxieties and worries about buying the product or service.
11. Most Advertisements: Do not use testimonials to reduce the prospects anxieties and worries about buying the product or service.
After you\'ve created a document, always turn back to these pages and test your copy against these mistakes. If you\'ve made any of these mistakes , weed them out! If you have to , go ahead and start from scratch and re-write the whole thing
And by the way, get used to re-writing it!
Web Site = http://www.internationalmarketingcenter.com
2012
