Released on = July 30, 2006, 10:21 am

Press Release Author = Roman Krupicka , Marketing Manager

Industry = Entertainment

Press Release Summary = Prague, Czech Republic - The modern day guidebook can seem
so impersonal. Play Pass intends on changing that by not only telling you what
sights to see, where to eat and what nightclubs to hit, but by also giving you
incentives that include free entry, free drinks, discounts and queue jumps at some
of Prague's premier establishments. Play Pass aims to help you maximize your time in
Prague.



Press Release Body = Prague, Czech Republic - The modern day guidebook can seem so
impersonal. Play Pass intends on changing that by not only telling you what sights
to see, where to eat and what nightclubs to hit, but by also giving you incentives
that include free entry, free drinks, discounts and queue jumps at some of Prague's
premier establishments. Play Pass aims to help you maximize your time in Prague.

Play Pass is a book of sixty-five cards divided under five topics: clubs, bars,
culture, restaurant, and activities. Our local experts have gone to great length to
let you know where Hollywood stars, such as Matt Dillon or Elijah Wood, in need of a
night out hit, or where the Japanese Ambassador dines when in need of a sushi fix.

The difference between your average guidebook and Play Pass is this: at every single
establishment there is something special waiting on you. Don't feel like standing in
the enormous queue that awaits all patrons at the largest club in Central Europe?
You don't have to. Is a classical concert at the Prague Castle your thing? You can
do it for a fraction of the price.

"What people respond the best to is that Play Pass is like their personal VIP ticket
to some of the hottest spots in the city. We've covered all the activities you could
possibly imagine doing while in Prague. When people go on holiday they don't want it
to be stressful and we've taken extra steps to ensure that Play Pass is informative,
fun, and most of all easy to use," says Product Manager, Paul Martin.

Play Pass is simple and effective. Sixty-five activities mapped out for you under
five topics recommended by our experts assembled by the Play Pass team for your
pleasure. Play Pass is available now for you to enjoy Prague properly.

For more information please visit www.pragueplaypass.com or contact our marketing
manager, Roman Krupicka.

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Web Site = http://www.pragueplaypass.com

Contact Details = Contact:
Roman Krupicka
Go Prague Ltd.
press@pragueplaypass.com
www.pragueplaypass.com