Released on = August 23, 2006, 7:18 am

Press Release Author = TLC Cancer Apparel Company

Industry = Small Business

Press Release Summary = Teri Pearson felt a lot of stares in public after losing her
hair due to chemotherapy treatments following a mastectomy. She wanted to tell
people she was not contagious, she was simply fighting cancer. As she shared her
frustration with family members, an idea was born: Why not come up with slogans to
put on hats and other apparel to tell people just that.

Press Release Body = It took a couple of years to fully develop the idea, from
coming up with slogans and finding suppliers, to setting up an e-commerce Website.
TLC Cancer Apparel (TLC for Teri\'s Love and Care) was recently launched into
Cyberspace, and now Pearson must focus her efforts on marketing and growing the
business. One of the slogans used on the hats and apparel is "Another Beautiful
Day."

"Every day you wake up, you know you\'re blessed with another day," said Pearson, who
could never truly consider herself cancer-free because her physicians must watch her
other breast closely to make sure it, too, doesn\'t develop cancer cells. "It\'s a
learning experience you don\'t wish on anybody," said her husband, Rob, referring to
the path of unknowns that cancer patients and their families take.

A couple of years ago, Pearson decided to retire from South Colby Elementary, where
she worked in the office, and devote all her energy to starting TLC Cancer Apparel
(www.tlccancerapparel.com). She decided to start small, and grow gradually. In the
process, Pearson had a huge learning curve. "I went into this knowing what I
wanted, but I had no idea how to do it," she said. So she\'s invested a big amount
of time into "picking people\'s brains."

One of the biggest surprises for the couple, who lacked merchandising background, is
how much they needed to invest. Pearson used her retirement to finance her new
venture. "Every time I turned around, it was chu-ching, chu-ching," she said. "I
had no idea it was such an expensive outlay." But with many of those steps behind
her, and the Website ready to accept orders, Pearson said she\'s ready to hit the
pavement, spread the word about her business. She feels she can give other cancer
patients and their families hope and encouragement. She also donates 10 percent of
her profits to the American Cancer Society.

Cancer is a scary disease," Rob Pearson said. "For the first time, you are looking
at the possibility of what happens if you don\'t make it. You\'re looking at your own
mortality."

Some of the slogans used include "Fighting Cancer" and "Beating Cancer". Those
fighting words compelled the South Colby woman to plunge into the world of
entrepreneurship, and she hopes to share that message while expanding her business.
One of her slogans is a simple "Survivor" written over the cancer\'s ribbon symbol.
Surviving, for Pearson doesn\'t appear enough. She wants to encourage others - not
to be ashamed of their illness, or of their bald heads, but instead be proud of
being alive.

About TLC Cancer Apparel Company- The TLC Cancer Apparel Company was formed out of
an extreme empathy for the lost of hair and self esteem felt by cancer treatment
patients. They created warm soft hats and jackets which are attractive, soothing and
feisty and put them on-line for easy access and drop shipping.


Web Site = http://www.tlccancerapparel.com

Contact Details = Teri Pearson ||P.O Box 4072||South Colby ,
98384||$$country||||360-871-8197||sales@tlccancerapparel.com||http://www.tlccancerapparel.com