Released on = August 17, 2006, 9:26 pm

Press Release Author = Jules Sherman

Industry = Apparel & Fashion

Press Release Summary = The Yosifa.Penina® line of accessories is a culmination of
years of research surrounding the tendencies and limitations of molded rubber.
Inspiration for the barrettes came from a combination of interests in this material
and a love of illustration, pattern and color.

Press Release Body = About the Accessories:
The Yosifa.Penina® line of products is a culmination of years of research
surrounding the tendencies and limitations of molded rubber. Inspiration for the
barrettes came from a combination of interests in this material and a love of
illustration, pattern and color. Forthcoming products in the Yosifa.Penina line
include additional hair accessories, belts, travel accessories, and the Yosi.girls®
collection.

About the Designer:
Jules Sherman graduated from the Rhode Island School of Design and was the recipient
of the Alexander Graham Bell Award for "Design and Invention," presented by the RISD
Industrial Design Department. She has since been designing fashion and home
accessories for major retailers and manufacturers, including Limited Brands,
Newell-Rubbermaid, Forms+Surfaces, Restoration Hardware, Marjorie Baer Accessories,
and Cambridge Silversmiths.

"As an industrial designer, I have always enjoyed employing unconventional materials
that are both novel and practical for everyday products. I have chosen molded rubber
as the primary medium for the Yosifa-Penina accessories line; a material that is
flexible, strong, colorful, lightweight and unexpected."
- Jules Sherman

Web Site = http://www.yosifapenina.com

Contact Details = Jules Sherman, President
Yosifa-Penina
jules@yosifapenina.com
4527 Suite B Carpinteria Ave
Carpinteria, CA 93013
Tel: 805-705-9433
FAX: 805-980-4905