Released on = August 28, 2006, 12:36 pm

Press Release Author = Kumaru.com

Industry = Internet & Online

Press Release Summary = New online all-in-one service for professionals
photographers and enthusiasts.

Press Release Body = FOR IMMEDIATE RELEASE

SWITZERLAND, BAAR, Aug. 28 - To answer photographers\' dissatisfaction towards
traditional stock photo agencies, Indeos launches today the first zero-commission
stock photography service: Kumaru.com. The all-including web-based application uses
the latest technology to meet the challenge stock photography industry is facing:
commoditization and photographers\' growing awareness of market realities.
\"The traditional agency as we know it today will likely not exist in 4-5 years.
[They will have to] shed the \'stock\' aspect of their businesses and migrate towards
a custom photo agency,\" states successful pro photographer and analyst, Dan Heller.
With prosumer cameras costing about $1000 and hobbyists being often as talented as
pros, it is no wonder traditional agencies face serious issues. Also, educated
photographers are demanding higher royalties and more recognition, demands seldom
satisfied.
Kumaru.com offers a new perspective. The all-including service allows individual
photographers to sell their photographs on the Internet with the same rigor and
professionalism agencies provided so far. However, it differentiates itself by
allowing direct photographer-client contact and by taking no commissions on sales.
This is only made possible because of a new business model: helping them to start
their own business with a complete set of tools. The sophisticated application makes
easy to choose a license, set prices and helps them to fully manage their online
identity. A truly comprehensive experience.

About Indeos
Indeos is a technology company based in Switzerland. It is interested in creating an
ecosystem of image artisans crafting a more democratic stock photography industry.

Web Site = http://www.kumaru.com/

Contact Details = Eric Imboden
press@kumaru.com
http://www.kumaru.com/en/press.html