Organization Seeks Customer`s Cultural Experiences
Released on = August 9, 2006, 5:26 am
Press Release Author = Multicultural Business Council
Industry = Small Business
Press Release Summary = The Multicultural Business Council is openly seeking feedback from people who have had a positive or negative cultural experience with its members. Once efficient data has been accumulated, MBC will begin to provide ratings on their member pages. Feedback may include comments on an actual in-store experience or an impression from an ad campaign.
Press Release Body = The Multicultural Business Council is openly seeking feedback from people who have had a positive or negative cultural experience with its members. Once efficient data has been accumulated, MBC will begin to provide ratings on their member pages. Feedback may include comments on an actual in-store experience or an impression from an ad campaign.
"With the globalization of the world it has become increasingly important that businesses understand, embrace, and reach out to the many cultures that flavor the marketplace," says Rick Weaver, Chief Operations Officer of MBC.
According to MBC, successful organizations in the global environment are those reaching out with unique marketing strategies for specific regional, generational, nationality, and other cultures will reap huge benefits by building their customer base. Once the customers enter their stores, the successful organizations have an appearance that welcomes multiple cultures.
"It is no longer acceptable for organizations to present a generic public image that relates to the traditional American or Canadian customer," says Weaver. "Companies that target a specific demographic with the message tailored to the needs and wants of that demographic are the companies that are positioning themselves for the strongest growth."
The organization has feedback links on all their pages with member listings. All feedback goes to MBC where it is compiled to produce ratings for the members. The ratings will appear on the MBC web site, www.mbcglobal.org, as soon as sufficient data has been collected.
MBC feels that this will be an excellent resource for people who choose to support organizations and companies have placed a high emphasis on rolling out the welcome mat to people of all cultures.
The Multicultural Business Council is a membership organization based near Detroit, Michigan. Its purpose is to connect cultures through commerce. The organization offers certification programs, events, cultural trips, and other venues to increase awareness and appreciation of the multiple cultures that flavor the world. For more information about the Multicultural Business Council, send an email to rick@mbcglobal.org or visit www.mbcglobal.org.
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