Released on = August 31, 2006, 11:41 am

Press Release Author = The Miller Group

Industry = Advertising

Press Release Summary = Along with RE/MAX, we have developed a new luxury campaign
specializing in the needs and interests of affluent buyers and sellers. The new
campaign is tailored to market exclusive properties incorporating public relations,
consumer and trade advertising, and direct mail. \'Luxury is\' success.

Press Release Body = RE/MAX RENOWNED PROPERTIES
ANNOUNCES LUXURY CAMPAIGN

Los Angeles, CA- August 29, 2006 -- RE/MAX of California and Hawaii recently
launched a $1.2 million print campaign dubbed "Luxury Is" for its Renowned
Properties division, which caters to affluent buyers and sellers.

The campaign is designed to break through the perception that RE/MAX is not part of
the luxury market.

"Our goal is to change perceptions," said Jeff Camp, director of marketing at RE/MAX
of California and Hawaii, one of the biggest real estate franchisors with more than
10,000 RE/MAX Associates.

The new campaign includes consumer and trade advertising, collateral, direct mail
and public relations. It was developed by the client's agency, The Miller Group,
based in Los Angeles.

The Miller Group specializes in providing integrated marketing solutions to a full
spectrum of clients, including North American Scientific, Alegacy Foodservice
Products Group and The Los Angeles County Vector Control District. For additional
information, please contact (310) 442-0101 or visit us at
http://www.millergroup.net.


Web Site = http://www.millergroup.net

Contact Details = 1516 S. Bundy Drive
Suite 200
310-442-0101
Melysa@millergroup.net