Released on = August 21, 2006, 8:31 am

Press Release Author = Synchronica plc

Industry = Software

Press Release Summary = Synchronica, an international developer and provider of
mobile device management and synchronization solutions, has announced the
appointment of Kim Hartlev as Chief Technical Officer. Hartlev has a strong track
record in the mobile device management industry, following six years\' experience at
Mobilethink in Denmark, a specialist in over the air (OTA) mobile device
configuration solutions.

Press Release Body = London, August 22, 2006. -- Synchronica, an international
developer and provider of mobile device management and synchronization solutions,
has announced the appointment of Kim Hartlev as Chief Technical Officer. Hartlev has
a strong track record in the mobile device management industry, following six years\'
experience at Mobilethink in Denmark, a specialist in over the air (OTA) mobile
device configuration solutions.

As CTO, Hartlev was heavily involved in defining Mobilethink\'s strategy and was the
key architect of Mobilethink\'s OTA protocol and mobile device management (MDM)
platform design, as well as engineering the hardware architecture of the hosted
solution. He is active in the Open Mobile Alliance (OMA), GSMA and OTAFF industry
organisations.

Mr Hartlev was attracted to the position owing to Synchronica\'s success in
developing and deploying mobile synchronization, MDM and OTA configuration
technology based on open industry standards. He is keen to build on his expertise
and extend this to Synchronica\'s SyncML based technology.

Mr Hartlev holds a BSc in Engineering from the Aarhus Enginnering College, Denmark.
His appointment follows the recent appointments of Sascha Beyer, Synchronica CSO and
Joe Gmeinwieser, COO of Synchronica.

Commenting on this latest appointment, Carsten Brinkschulte, CEO of Synchronica
said: \"We are delighted to have attracted such a strong proponent of the OMA to
Synchronica. We continually seek to add to our success in the deployment of mobile
email, MDM and OTA solutions based on open industry standards. Kim Hartlev is a
welcome addition to the team.\"