Released on = September 11, 2006, 3:23 am

Press Release Author = Bharat Book Bureau

Industry = Automotive

Press Release Summary = Mumbai, India - Sept 11 - Bharat Book Bureau, has added
\"Intelligence Set - Global market review of automotive steering systems - forecasts
to 2011\" (http://www.bharatbook.com/detail.asp?id

Press Release Body = Intelligence Set - Global market review of automotive steering
systems - forecasts to 2011

This great value Intelligence Set includes the third edition of our steering systems
reports, PLUS profiles of Aisin Seiki, Dana, Mitsubishi, NSK, TRW, Visteon and ZF.

For many years, power steering technology was focused on hydraulic systems but
demand is now favouring electric power steering ( EPS ) mainly due to fuel
consumption and logistical benefits. EPS systems effectively eliminate the
traditional hydraulic system\'s power steering pump, hoses, hydraulic fluid, and
drive belt and pulley on the engine.

There is no doubt, therefore, that EPS systems are headed for the mass-market
worldwide, helped by their potential to save manufacturers money, reduce customers\'
fuel bills, save designers valuable space, and possibly save lives as well.

In the meantime, electro-hydraulic steering appears to be sticking around despite
the early assumptions that this was a \'transition technology\' before it went to full
electric. An auto executive told : \"It is continuing to do quite well. In fact, our
volumes of products are continuing to grow which is a good thing. In the early days,
everyone thought it would be a transition technology but it has certainly found its
place and continues to be out there.\"

Another executive added: \"As far as electro hydraulics steering is concerned,
everyone thought this was some sort of transition technology before we went for full
electric. But we are now finding that this technology is sticking around. We have
got a huge business in electro hydraulic steering, particularly in Europe. These
systems are being made more efficient. Another trend is idle torque hydraulic
overlay. The BMW 7 Series has got it although it is quite expensive - EUR700 plus.
We can do it virtually free with our EPS system.\"

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