Released on = September 15, 2006, 5:41 pm

Press Release Author = Eunice Charles MCFIII

Industry = Retail

Press Release Summary = The MCFIII Co. today announced the introduction of
DIY-Expertbots, an exciting feature-rich Artificial Intelligence software to the
Big Box, OEM, Home improvement Industry.

Press Release Body = September 15 2006 Los Angles California. The MCFIII Co. today
announced the introduction of DIY-Expertbots, an exciting feature-rich Artificial
Intelligence software to the Big Box, OEM, Home improvement Industry.

MCFIII Co. has spent over eight years developing this cutting edge AI interactive
technology. MCFIII has been using this underlying technology in other industries,
with more than 100,000 users over the last two years.

Not many customers want just a bullet list, most want to talk to and ask a human
questions. To the viewer, DIY-Expertbots look like a real human on standard web
cams, helping and communicating with the customer. Combining our Artificial
Intelligence technology with a video library of numerous shots of with a live model,
DIY-Expertbots creates the realistic appearance of a live, real time interaction
with a human expert on the other end.

DIY-Expertbots is a proven tool, with that "human touch," able to create the very
realistic illusion that a client is actually interacting with a live do-it-yourself
expert. MCFIII\'s technology is the next generation in the convergence of Internet
and telephone customer interaction.

"Our program is very versatile. It can be used for assistance, FAQ, entertainment,
or education ", said Scott McTyre, president of MCFII. "This technology allows
answers to the customers questions and the ability to up-sell them on other products
or service. Whether the DIY-Expertbot is a friendly cartoon, or has the trusted face
of a corporate spokesperson, the focus is on making the customer as comfortable and
at ease with the experience as possible. This interactive technology gives them the
ability to get the interactive answers they are looking for with their computer or
cell phones at a moments notice."

MCF III provides front-end solutions for companies who want "the personal touch" in
responding to their customers\' needs.

Further information, please see http://diy.mcfiii.com. Demo requests may be directed
to Scott McTyre at: ScottMcTyre@MCFIII.com

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Web Site = http://diy.mcfiii.com

Contact Details = MCFIII Co
548 Delco,
Chatsworth, California, 91311
818.804.5474
Contact: Eunice Charles
phone: 818.804.5474
email: PressRelations@mcfiii.com