Released on = September 24, 2006, 9:02 am

Press Release Author = Michael Mark

Industry = Advertising

Press Release Summary = Advertising agency NYCA expands its popular \"Reality\"
campaign for ViewSonic\'s new premium LCD TV

Press Release Body = In the third ad of its popular "Reality" campaign, NYCA
continues to position ViewSonic as the manufacturer who "gets" gamers. While the
first two ads focused on ViewSonic's LCD displays, which feature widescreens and
the industry's fastest response time, "Freeze" introduces the new N4060w premium LCD
TV.

Taking reality gaming to the next level, "Freeze" communicates the real
experience the N4060w creates through HDMI optimized graphics and surround sound. In
this ad, a gamer is completely entrenched in a game which seems to have taken over
the entire room.

"Freeze" will launch in the October issues of select gamer and tech publications
like "PC World," "PC Gamer" and "Wired." The ads can be seen on http://www.nyca.com.

Creative Director: Michael Mark
Associate Creative Director: Dave Huerta
Senior Art Director: Mike Frey
Senior Copy Writer: Guy Hufferd
Print Producer: Lynne Roswall
Account Management: Damir Seferovic, Jen Omundson
Photographer: Michael Rodriguez, Comrade

NYCA (http://www.nyca.com) is a full-service marketing agency that grows businesses
with inspired ideas. NYCA has grown business for clients like TaylorMade Golf, San
Diego Convention and Visitors Bureau, Rossa Putters, Maxfli Golf, ViewSonic Corp.,
The San Diego Union-Tribune, SignOnSanDiego.com, The EastLake Company, Kyocera
Wireless, DIRECTV, Penta Water, National City Mile of Cars, AutoAnything, First
Dental Health, TaylorMade Performance Labs, and others.



Web Site = http://www.nyca.com

Contact Details = Michael Mark
NYCA
1010 South Coast Highway, Suite 101
Encinitas, CA 92024
P 760-436-7033
F 760-436-7047
mmark@nyca.com