Released on = September 25, 2006, 9:05 am

Press Release Author = 20-20 Optical Store

Industry = Healthcare

Press Release Summary = By talking to its clients, 20-20 Optical Store (the award
winning London optician) has found that people are not just confused about the point
of eye exams. They are also unclear about how often they should have them, the
difference between eye exams and contact lens consultations and the costs involved.

Press Release Body = Most people assume that the sole purpose of eye exams is to
check for sight problems. However although that is an important aspect, they allow
optometrists to do a lot more than simply test your eye sight. Eye exams are also a
critically important way of testing for infections and diseases of both the eye and
body.

By talking to its clients, 20-20 Optical Store (the award winning London optician)
has found that people are not just confused about the point of eye exams. They are
also unclear about how often they should have them, the difference between eye exams
and contact lens consultations and the costs involved.

20-20 advises people under the age of 40 who do not wear glasses or contact lenses
to have an eye exam once every two years.

Over 40s should have their eyes tested every one to two years. And contact lens
wearers should try to have an eye exam at least once a year.

In addition, eye exams are not the same as specific contact lens consultations,
another confusion that seems to exist in the UK. 20-20 Optical Store provides the
ultimate convenience in that its practitioners work in fully equipped consulting
rooms - this means they are able to provide a contact lens consultation immediately
following an eye exam if required. A separate charge normally exists for this.

Although it is easy to be specific about how often you need to have your eyes
tested, it is more difficult to give an idea about how much examinations cost in the
UK. This is because prices vary widely depending on who is carrying out the exam,
where it is taking place and what precisely is being done.

That's why 20-20 Optical Store has made a ground breaking pledge to refund the
difference paid if a cheaper equivalent eye exam is found anywhere else in the
world.

"Eye exams are so important that we don't want the issue of cost to stop people
getting their eyes and general health checked. .

That's why we've made this pledge- so that clients can be examined by our
experienced optometrists, comfortable in the knowledge that our eye exams will cost
less than anywhere else in the world!"

Find out more at www.20-20.co.uk or call 0207 596 2020 for details.


Web Site = http://www.20-20.co.uk/

Contact Details = 0207 596 2020

20-20 Optical Store
216-217 Tottenham Court Rd.
London W1T 7PT