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Good Morning Carpet One On Air For Members

Released on = October 4, 2006, 10:47 am

Press Release Author = Heartwood Media Inc

Industry = Advertising

Press Release Summary = Heartwood Media Produces Teaching Program in Morning Talk
Show Format

Press Release Body = [MANCHESTER, NH]- Heartwood Media, a Manchester, NH video
production company was asked by CCA Global Partners to produce a morning talk-show
style training program that educates their Carpet One members about the Less Carpet
brand.

The DVD program, created to accompany the rollout of new Lees Carpet products to
over a thousand retailers nationwide, features an interview with Evan Hackel,
president of Carpet One, who also did a cooking segment demonstrating how to make
his renowned banana pancakes.

\"This project was one of a number of projects that Heartwood Media has produced for
us over the past 5 or 6 years," said Bob Hutter, Senior Director of Training and
Development at CCA Global Partners.

In order to complete the video, Heartwood staged a kitchen set, along with
talk-show, weather segment and newsbreak sets.

According to Chris Conroy, Creative Director of Heartwood Media, "Carpet One always
comes to us with a strong idea of the training goals they want to accomplish, and
the morning talk-show format allowed an informal and relaxed approach to the
material."

The program was hosted by John Umbaugh, Director of Training, Carpet One University.
and Eileen Shapiro, Vice President of Operations.

About Heartwood Media
Heartwood Media, Inc. is an award winning video, TV, and interactive production
company based in Manchester, NH. Heartwood partners with a diverse array of clients
- including PSNH, Segway, Autodesk, and The Nature Conservancy - helping them focus
their message, target their audience, and deliver an intelligently conceived
production that gets results.


Web Site = http://www.heartwoodmedia.com

Contact Details = Heartwood Media
83 Hanover St. Suite 42
Manchester, NH 03101
pr@heartwoodmedia.com

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