Released on = October 19, 2006, 1:22 am

Press Release Author = Earl Brown

Industry = Internet & Online

Press Release Summary = An introduction to pay-per-call, the Internet\'s newest
marketing model.

Press Release Body = Santa Barbara CA: A California-based Internet marketing
agency is offering online merchants a \'new\' way to connect with their customers - by
telephone. ValueLeads LLC, a marketing firm that has used traditional online
marketing methods such as pay-per-click, opt in email and affiliate marketing for
the past 10 years thinks now is the time to offer Internet consumers a different way
to buy products offered online. They call it pay-per-call and it works like this:
Consumers searching the Internet for products see ads in the search engines that
link to an merchant\'s \'landing page\', a microsite giving details of the advertiser\'s
products and a telephone number to call. Advertisers pay when they receive a phone
call from a prospect, rather than for a visitor to their web site. The company
claims conversion rates for telephone business is 15 times higher than the
conversion rates of web sites, and values are far higher as advertisers have better
opportunities to sell and up-sell their products. Pay-per-call also allows
companies without a web site to take advantage of the power of Internet advertising.


\"People get frustrated because the right web site is hard to find, so they\'re glad
to be able to pick up the phone after seeing a product\", says Earl Brown,
Valueleads CEO. \"And clicks can be expensive - up to $100 each for unique
products. Click fraud is another problem,\" says Brown, \"with insiders claiming
that up to 35% of the clicks advertisers pay for could be fake.\"

For more than 50 years, businesses have been encouraging consumers to pick up the
phone and call - from newspaper and Yellow Page ads to TV and radio commercials
to direct mail, billboards and catalogs. Pay-per-Call leverages Internet buyers
and sellers, then allows them to conduct business in a way both parties are
comfortable with - the telephone.
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Web Site = http://www.valueleads.com

Contact Details = Steve Bonser, President
ValueLeads LLC
3463 State St., Suite 210
Santa Barbara, CA 93105
Phone: (805) 896-1055
Fax: (805) 898-1011
Web: http://www.valueleads.com
Email: steve@valueleads.com