Press Release Summary = AlgraOnline has been working to facilitate eCommerce for Canadian businesses; they believe that the Internet is an inexpensive, yet effective medium that can be used to both strengthen brand recognition, and to increase overall revenues.
Press Release Body = (Toronto, Ontario, Canada) For the past two years, an online company, AlgraOnline.com, has been helping Canadian companies penetrate the online marketplace. It has been extremely difficult for Canadian companies to establish effective Internet presences when faced with the many difficulties of entering the US-dominated Internet marketplace. AlgraOnline has been working to facilitate eCommerce for Canadian businesses; they believe that the Internet is an inexpensive, yet effective medium that can be used to both strengthen brand recognition, and to increase overall revenues.
As of 2006, Internet sales comprised of over $170 billion in North America. Ninety percent of these sales occur in the United States because only 7% of Canadian companies have an effective Internet presence. According to the 2005 Survey of Electronic Commerce and Technology in Canada, Canadian businesspeople have been resisting the Internet for several reasons.
First and foremost, many businesspeople are reluctant to change a profitable business plan. This is a hazardous stance to take because change is coming. The next generation of consumers will no longer randomly browse department stores. Instead, young consumers are now using the Internet as an information source to research their purchasing decisions, before committing to purchases.
Secondly, many businesses do no think that their products can be sold online. However, any consumable or discretionary product which can be shipped by UPS, can be directly-marketed to any consumer in North America. The product does not even have to be sold online to benefit from an online presence. For example, car manufacturers are quickly realizing that consumers are utilizing the Internet to research car purchases. Therefore, car manufactures with effective websites are generating more dealership sales as a result of their Internet positioning.
The final reason many businesses resist the Internet is because of logistics. Because most shopping cart solutions cater primarily to United States businesses, there are not many readily available solutions for Canadians. Furthermore, Canadian companies need to obtain access to several credit card merchants in order to handle multiple card types (E.g. Visa, Mastercard) and multiple currencies.
AlgraOnline.com has put together a hassle-free, turn-key solution that includes website design, shopping cart customization, catalogue updates, multi-currency credit card merchants, and Internet marketing. According to a company representative, their comprehensive package is guaranteed to increase sales of their clients because of their two-pronged marketing approach. Through establishing and marketing their clients' Internet presences, they can both generate direct sales from the online stores, and also push sales to more traditional retail outlets.
For more information about AlgraOnline.com, please visit their website at http://www.algraonline.com.
2012
