Released on = October 16, 2006, 3:05 pm

Press Release Author = Juan Mario Agudelo

Industry = Apparel & Fashion

Press Release Summary = Emerging Colombian jewelry designer gears up for entry into
international markets.

Press Release Body = Colombian jewelry designer, Paula Mendoza, has officially
launched a new English-language web site geared towards the up-scale, urban woman.

Mendoza's vision combines classic, elegant lines and modern design, resulting in
unique pieces that feel at home be it in the trendiest nightclub or the high-powered
halls of business. "My pieces celebrate both the power and the beauty that lies
inside of each woman. It's about making a statement that highlights the feminine
side of a woman along with the side that says, 'bow down to me.'"

The new site will offer e-commerce capabilities before the close of 2006.

About Paula Mendoza
From the moment she was old enough to choose her own clothes; Paula became a fixture
in her mother's closet; constantly dismantling and re-assembling pieces in order to
create something different.

Later, as a journalism student, she continued to search for avenues through which to
channel her creative energies and thoughts, but it wasn't until she completed her
studies that she decided to pursue her true passion, jewelry and accessories design.

The Colombian designer's current collection is named "Caviar" and utilizes precious
and semi-precious stones, sterling silver, and 18kt and 24kt gold.

Web Site = http://www.paulamendoza.com

Contact Details = Juan Mario Agudelo
juanmario@paulamendoza.com
202.309.2362