Released on = October 27, 2006, 11:25 am

Press Release Author = Starr Tincup

Industry = Management

Press Release Summary = Marketing firm acquires new client that serves HR sector

Press Release Body = FT. WORTH, Texas - October 27, 2006 - Starr Tincup, an
integrated marketing firm focused on customer selection, acquisition and retention
for software and services companies, announced today the acquisition of a new
client, Birkman International, Inc.

Birkman created the trademarked Birkman Method® (the Birkman), an industry-leading
business tool that facilitates individual growth, corporate change and
organizational effectiveness. The Birkman is the firm's proven method of assessing
human potential to raise business performance and allow greater personal, team and
organizational productivity. Birkman's customers consist mainly of HR professionals
focused on team building, leadership development, organizational alignment and
competency development. More than 2 million people have used the Birkman since its
development in the 1950s.

"Birkman represents an important new dimension in client service for Starr Tincup,"
said Bret Starr, principal and co-founder of Starr Tincup. "Even though we have
other clients that sell into the HR services space, Birkman is unique because of
their long-standing reputation in personality assessments, which is increasingly
important in the future of HR. Leadership development, executive coaching, team
dynamics and conflict resolution are all key areas for HR."

Birkman's goal with Starr Tincup is to generate as many qualified corporate sales
leads as possible within the confines of their budget. Their overarching goal is to
increase overall corporate sales by approximately 25 percent in 2007. Starr Tincup
and Birkman anticipate a successful, effective relationship because both firms are
focused on the delivery of a well-defined sales and marketing objective through the
use of The Active PathT, a proprietary marketing model designed by Starr Tincup to
help clients make decisions about sales and marketing investments based on root
cause analysis, predictive modeling and ROI projections. The Active Path considers
the entire prospect and customer lifecycle and all the possible ways that companies
can invest their marketing spend to advance buyers through the prospect and customer
lifecycle at the lowest possible cost.


About Birkman

The Birkman Method® has been in use for over 50 years and has been used by over 2
million people and 5,000 organizations worldwide, including corporations,
not-for-profit organizations, governmental agencies and individuals. The assessment
accurately measures social behaviors, underlying expectations of interpersonal and
task actions, potential stress reactions to unmet expectations, occupational
preferences and organizational strengths. For more information:
http://www.birkman.com or 1-800-215-2760.

About Starr Tincup

Starr Tincup is a premium marketing agency for business-to-business software and
services companies. The company helps its clients select, acquire and retain
customers through direct and indirect channels. The scope of services includes the
development and execution of market research, sales and marketing process, marketing
programs, and best-of-breed sales and marketing technology implementation and
integration.

For more about Starr Tincup, visit their website at www.starrtincup.com or read
their blog at http://starrtincup.blogspot.com.

Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com
Starr Tincup

Web Site = http://www.starrtincup.com

Contact Details = Starr Tincup
1412 W. Magnolia Ave.
Suite 200
Fort Worth, TX 76104