Released on = October 25, 2006, 10:11 am

Press Release Author = Starr Tincup

Industry = Management

Press Release Summary = Marketing firm's focus on Internet marketing aligns with
emerging trends

Press Release Body = FT. WORTH, Texas - October 25, 2006 - Starr Tincup's focus on
Internet marketing, driven by the need for demonstrative results and the Active
PathT, is quickly becoming best practice for business-to-business firms interested
in lead generation and sales. Starr Tincup, an integrated marketing firm focused on
customer selection, acquisition and retention for software and services companies,
currently uses advertising methodology that aligns with emerging marketing trends
recently revealed by eMarketer.

The recent eMarketer report revealed that advertising budgets are increasing and
that within those budgets, there is a definite shift to the Internet from other
media. The report also revealed that more companies are using the Internet in their
campaigns. However, Starr Tincup has identified a number of problems with
traditional advertising models and has also created a solution-a new agency model.

"Starr Tincup has found the traditional advertising agency model to be obsolete
because it produces a product that is not valued by most B2B companies," said Bret
Starr, principal and co-founder of Starr Tincup. "Today's B2B companies are
demanding something more than loose concepts built around visibility and
awareness-they want measurable ROI."

Today, B2B companies need marketing process, metrics, technology savvy, bottom-line
accountability and an understanding of the financial impact (ROI) of marketing.
Starr Tincup's new marketing services model is aligned with what B2B companies want
and need to buy. The new model focuses on technology, process, metrics, ROI and
pragmatic forms of marketing, such as Internet marketing and lead generation. This
new model is in line with the advertising budget and Internet spending trends
reported by eMarketer. The new agency model utilizes the Active Path, a proprietary
marketing model designed by the firm to help clients make decisions about sales and
marketing investments based on root cause analysis, predictive modeling and ROI
projections. The Active Path is effective for prioritizing all forms of B2B
marketing, including Internet advertising.

"The reason for the shift in budgeting from other media to the Internet is supported
by metrics," said J. William Tincup, principal and co-founder of Starr Tincup. "B2B
companies need a model that will focus on technology, ROI and especially metrics."

About Starr Tincup

Starr Tincup is a premium marketing agency for business-to-business software and
services companies. The company helps its clients select, acquire and retain
customers through direct and indirect channels. The scope of services includes the
development and execution of market research, sales and marketing process, marketing
programs, and best-of-breed sales and marketing technology implementation and
integration.

For more about Starr Tincup, visit their website at www.starrtincup.com or read
their blog at http://starrtincup.blogspot.com.

Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com
Starr Tincup

Web Site = http://www.starrtincup.com

Contact Details = Starr Tincup
1412 W. Magnolia Ave.
Suite 200
Fort Worth, TX 76104