Released on = December 4, 2006, 9:20 am

Press Release Author = Lisa Christopher

Industry = Internet & Online

Press Release Summary = Solis joins Tom Foremski, Shel Holtz, and Chris Heuer for
ongoing discussions regarding the evolution of the traditional press release

Press Release Body = SAN JOSE, CALIF., Dec. 6, 2006 - Brian Solis, principal of
FutureWorks PR, an award-winning, specialized tech PR agency, has joined the New
Media Release (NMRCast) Podcast which discusses and explores the evolution of
traditional press releases. Solis joins Tom Foremski of Silicon Valley Watcher,
Shel Holtz of Crayon and For Immediate Release, and Chris Heuer Founder of
SocialMediaClub.

The NMRCast is hosted on Shel Holtz\'s award-winning For Immediate Release (FIR)
podcast.

The series was inspired by Tom Foremski\'s original post, Die Press Release, Die Die
Die, where he tells the PR industry that things cannot go along as they are . . .
business as usual while mainstream media goes to hell in a hand basket.

Solis is also on the Working Group for creating a standard for Social Media Releases
along with Chris Heuer through Social Media Club, the organization they co-founded.

The New Media Release Podcast can be heard directly at FIR or subscribed to via the
NMRCast feed. Also, the Apple iTunes subscription is now available online or by
searching for NMRCast at the Apple iTunes store under "podcasts."

Links:
Social Media Club - www.socialmediaclub.com
Social Media Release - www.socialmediarelease.org
For Immediate Release - www.forimmediaterelease.biz
NMRCast Feed - www.forimmediaterelease.biz/nmrcast-rss.xml
Silicon Valley Watcher Post - http://tinyurl.com/evakp
PR2.0 - www.briansolis.com
iTunes - http://tinyurl.com/wbtqm

About FutureWorks, Inc.
With offices in Silicon Valley and Orange County, award-winning FutureWorks PR
partners with market leaders and emerging companies to increase visibility and
customer-pull, cultivate markets and create new opportunities that are necessary to
expand business

The agency's specialty lies in its ability to understand technology and in turn,
present market-specific, real-world solutions to each target audience. FutureWorks
combines PR, Social Media, and grassroots marketing for intelligent, results-driven
communications programs that impact the bottom line.

Contact
Lisa Christopher
lisa@future-works.com
408-428-0895 Ext. 106


Web Site = http://

Contact Details = Lisa Christopher
lisa@future-works.com
408-428-0895 Ext. 106